Total Produce adds 'extra sweet pineapple' to home brand - FreshFruitPortal.com

Total Produce adds 'extra sweet pineapple' to home brand

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Total Produce adds 'extra sweet pineapple' to home brand

Total Produce's Dutch arm has announced the addition of Extra Sweet Pineapple to its home brand and says it will be available year-round. TOP Pineapple-4 sq

Weekly shipments of the fruit will arrive in Rotterdam port from Central America and will be sold under the company's 'TOP' label.

The product is 'ready-to-eat' and will come in a new purple-colored packaging featuring the 'eyes' of the pineapple on the exterior.

"The product's exclusive and original design has made it a real eye-catcher, which is easily visible from a distance," product manager Stef van der Linden said.

"The colourful packaging enhances the tropical look and feel of the fruit."

Instructions on how to clean the fruit are also included on a label so that consumers are able to eat it right away.

Total Produce hopes the combination of 'premium' fruit, a tag containing detailed information, and attractive packaging design will encourage sales.

"The concept is designed mainly for customers looking for something special and who want to improve their competitive edge with high-quality products and strong product presentation," Van der Linden said.

The TOP pineapple will be available from week 30, initially on a limited basis.

Photo: Total Produce

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