The Peruvian Avocado Commission (PAC) has announced it will complement its retail campaign this season with social media programs to help strengthen the 'Avocados from Peru' brand and engage consumers. 

PAC said Interactive Pinterest parties, Instagram sweepstakes, and recipe contests would provide audiences with many reasons to serve avocados to their family and friends.

The association's CEO Xavier Equihua explained it was important the social media campaign appealed to as broad a range of consumers as possible.

"We knew that in order to establish Avocados from Peru as a solid, premium brand that's firmly planted in the United States, the information we provide on the Internet has to be smart, relevant, and engaging," he said.

"Whether it be a new recipe from Peruvian chef, Ricardo Zarate, a helpful avocado tip, or a compelling image of Peruvian culture, the content on PAC's Instagram, Facebook, and Pinterest pages is developed to appeal to a wide range of consumers who have one common interest: they all love avocados.

"Cross-promoting with retail partners and radio stations as well as engaging influential bloggers have also helped us build a community of loyal avocado fans in a very short period of time."

PAC's official Facebook page has gained more than 29,000 'Likes' in less than two months since its establishment, which the organization attributed to compelling content like unique recipes, sweepstakes, and beautiful photography.

It added that even though the Peruvian avocado season was coming to a close, its social channels would continue to be updated with new recipes and other content to ensure the brand remained visible during the off-season.

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