Ecuadorian bananas are gaining ground in China, with the recent launch of a new retail promotional campaign in a province exporters hadn't accessed before.

The fruit will now be sold in certain Pin He Tang supermarkets in the central Hunan province under the slogan 'The best bananas in the world come from the other side of the world'.

The Pro Ecuador team

The campaign was launched on Nov. 21 and is being conducted in three large branches of the chain - one of which is the biggest supermarket in the provincial capital Changsha, where eight million people live.

Ecuadorian promotion agency Pro Ecuador said special activities for consumers of all ages had been carried out over a four-day period, including games, product tasting, prize draws and painting.

It also reported the retail chain planned to keep the bananas permanently hanging on display so as to generate awareness of the fruit's benefits.

"This is the first time that a country has carried out a promotion campaign for a product in this supermarket chain, and so the Ecuadorian banana is being positioned as a force in this new Chinese region that we hadn't accessed before," Pro Ecuador said in a release.

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