Fresh produce technology specialist Locus Traxx Worldwide EU has appointed sales agents in two Mediterranean countries to head operations as part of a strategy to bring business closer to growers.

Locus Traxx EU managing director Ray Hoffman

The company has reached an agreement with industry veterans Tomás Rosatto and Domenico Pistolesi for a collaboration as sales agents for Spain and Italy respectively, where they will use years of experience and extensive contacts to boost Locus Traxx's service.

Rosatto is a fruit and vegetable importer-exporter with more than 27 years' experience in sector, and previously held the role of director of quality and distribution in the Netherlands for vertical farm company Brantina.

He has an extensive knowledge of quality control and logistics in the fresh produce industry, as well a solid network of contacts in Spain that will afford Locus Traxx closer contact with all the key industry players.

Pistolesi is currently a consultant specializing in fresh produce quality control, and has a good knowledge of fruit and vegetable production and logistics.

"This is part of our growth strategy; to implement a direct presence with comprehensive understanding and knowledge for the fresh produce industry in two of the largest producers of fruit and vegetables in Europe," Locus Traxx EU managing director Ray Hoffman said.

"We think that Tomás' and Domenico's relationship and close contacts with growers and shippers will allow us to have a better insight into the needs of our customers. Our direct presence will allow us to quickly adapt our offer to provide them with the best possible service."

SmartTraxx improvements

In a separate development, Locus Traxx has announced the launch of a new version of its innovative SmartTraxx GO device for monitoring fresh produce shipments.

SmartTraxx GO is a palm-sized, disposable unit for monitoring products transported by road or sea that is able to transmit data from inside a truck or container. It weights very little and has powerful capabilities, which the company says makes it the natural replacement for outdated data loggers.

New features for the unit include a light sensor to provide security alerts whenever the doors of a trailer or container are opened as well as an accelerometer, and extended battery to cover all seafreight shipments.

Locus Traxx also currently markets SmartTraxx Portable, a multimodal unit that is capable of transmitting location and temperature data from inside a container even when travelling across deep oceans.

The device also sends intrusion alerts, warning customers when the doors of the container are opened.

All data collected from both devices is secured and made available on Locus Traxx's client dedicated website, Oversight, where customers can also create reports and graphics for efficient analysis of their transports.

www.freshfruitportal.com