U.K.: Proud strawberry grower introduces new 'Summer Blush' variety - FreshFruitPortal.com

U.K.: Proud strawberry grower introduces new 'Summer Blush' variety

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U.K.: Proud strawberry grower introduces new 'Summer Blush' variety

A U.K. soft fruit expert who supplies high-end supermarket Waitrose with summer strawberries says his latest variety has a long shelf life with a great taste profile.Ā Peter Vinson

Summer Blush strawberries are now on Waitrose shelves, produced by British grower Peter Vinson from his Kent farm.

According to a release, the variety is the result of years of work for Vinson, who also grows the popular Sweet Eve strawberries.

"People can recognise it by its colour, itā€™s more of an orangey red than most strawberries and it has got an interesting balance of sharpness and sweetness with a beautiful fragrant aroma," says Vinson in the release.

"Weā€™ll typically try around 300 combinations every year. In this case, we were looking for a good shelf life combined with really excellent flavour.

"We are very pleased with it. Everybody who tries it says it has the wow factor. Itā€™s a thrill when a new variety hits the shelves. Itā€™s lovely when you see someone pick up a punnet, I feel like Iā€™d often like to rush over and say 'I bred those'."

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