U.S.: Seald Sweet launches 'colorful' packaging for Kiddie Clems - FreshFruitPortal.com

U.S.: Seald Sweet launches 'colorful' packaging for Kiddie Clems

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U.S.: Seald Sweet launches 'colorful' packaging for Kiddie Clems

U.S.-based produce distributor Seald Sweet has announced the launch of its Kiddie Clems line of packaging for clementines, as retailers continue to grow their easy-peeler businesses.Ā kiddie-clems

The new high-graphic packaging with colorful, kid-friendly graphics is the next move following the success of their Mandarina's brand sweet mandarins packaging, launched in the summer of 2014.

Seald Sweet is currently packing early season shipments for itsĀ 2015 summer citrus program in the label.

While the Mandarinaā€™s brand was developed for extra sweet, late-season varieties of mandarins, the Kiddie Clems packaging is for the conventional varieties of clementines, which currently are much higher in volumes within the easy-peel mandarin and clementine category.

ā€œConsumption of this fruit continues to increase every year,ā€ Seald Sweetā€™s imported citrus category manager Peter Anderson said in a release.

ā€œRetailers continue to grow their clementine business and many have responded very favorably to this new label. It is bright, colorful and attractive and it stands out on the shelf at the store level.ā€

ā€œThe Kiddie Clemā„¢ label has a ā€˜Tiny Treats for Tiny Sweetsā€™ tag line, making it the perfect packaging for smaller-sized fruit. Our customers have specifically mentioned how the really like that aspect of the packaging.ā€

The graphics of both Kiddie Clems and Mandarinaā€™s labels are similar, with the new packaging connected by the Mandarina character along with another playmate.

Seald Sweet said the packaging was specifically designed to appeal to children, further supporting itsĀ to increase the consumption of fruit and vegetables among children.

As part of itsĀ summer citrus program, the new Kiddie Clems packaging is available through September, and Mandarinaā€™s sweet mandarins packaging is available August through October.

Both labels are available during Seald Sweetā€™s winter easy-peeler programs as well, from November through April.

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