September 02, 2014 / Week N° 36

Archive for the Insight Bites Category

The Packaging Pitch: a change of perspective

September 2nd, 2014

Lisa Cork discusses some simple ways produce companies can rethink their packaging messages for the better.

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Open letter: global solidarity campaign is independent of me

August 29th, 2014

The Thai pineapple industry responded to an international support effort by telling Andy Hall to behave himself. The Briton’s response? “This campaign was not instigated by me.”

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Opinion: balancing technology and process to maintain your cold chain

August 21st, 2014

C.H. Robinson’s Bob Biesterfeld looks at the science of keeping cold chains in check in the modern world.

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Opinion: midsummer fresh blueberry review in North America

August 5th, 2014

Following a recent interview, Fall Creek’s Cort Brazelton takes an in-depth look at the North American blueberry deal.

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The Packaging Pitch: using packaging to sell the sizzle

August 1st, 2014

Marketing expert Lisa Cork was impressed with produce packaging during a recent visit to London.

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Opinion: a call for agreement between Russia and Poland

July 31st, 2014

Irina Koziy gives the lowdown on the different implications of Russia’s recent ban on many Polish crops.

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Opinion: fast-growing Indian horticulture adds value, alleviates poverty

July 25th, 2014

An Indian Agricultural Research Institute (IARI) expert looks at the important role of horticulture in development.

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Opinion: it’s the season to catch Hatch chile fever

July 11th, 2014

Karen Caplan looks at the fanaticism that surrounds Hatch chiles, and the labeling laws in place to protect them.

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Opinion: it’s time to drop the charges against Andy Hall in Thailand

July 7th, 2014

It is unconscionable that an academic researcher could face jail time for an audit conducted in a Thai fruit factory.

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The Hass Horn: U.S. avocado supply outlook – third quarter 2014

July 1st, 2014

Avi Crane discusses an upcoming avocado season that he expects will put Peru in the top three suppliers to the U.S.

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Opinion: blueberry varietal change in Argentina and the effect on early markets

June 27th, 2014

Argentinian Blueberry Committee (ABC) manager Ines Pelaez discusses a recent farm visit to Agroberries SA.

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Opinion: assessing Joyvio’s big blueberry bet

June 20th, 2014

China’s soil quality may not be the best, but that hasn’t stopped investors from clamoring to grow blueberries.

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Opinion: what consumers can expect after the QR code

June 19th, 2014

Negative experiences have turned many shoppers off QR codes, so what’s next?

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Opinion: to brand or not to brand?

June 16th, 2014

Bev Oster talks about how more branding has emerged in the produce industry and why.

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Opinion: what happened to the Guacapocalypse?

June 10th, 2014

While the “Guacapocalyspe” has not happened, prices look set to surge if Mexico doesn’t lift volumes significantly by Labor Day.

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Opinion: what tax reform means for Chilean agribusiness

June 9th, 2014

Tax reform is the hottest political topic in Chile right now. Tomas Vio explains what it will mean for growers.

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Opinion: what’s going on with Zespri?

June 6th, 2014

Zespri’s public response to its latest legal case is quite strange considering the amount of money in question.

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The Packaging Pitch: staring at the future of retail

June 3rd, 2014

Lisa Cork gives a detailed account of her exposure to the Chinese online grocery shopping experience.

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Opinion: Angelcot, a collaborative success story

May 14th, 2014

Frieda’s Specialty Produce CEO Karen Caplan gives her take on a “heavenly” white apricot available for a short period.

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Opinion: seven-fold lemon price hike in Chile invites imports

April 30th, 2014

Colin Fain looks out how just a small change in Chilean lemon production can have a dramatic effect on prices.

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Q&A: European Commission explains new Entry Price System for fruit & veg

April 23rd, 2014

The European Commission’s Roger Waite explains a new import rule that has caused discontent in Morocco.

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The Packaging Pitch: the good and bad news about driving consumption

April 21st, 2014

Lisa Cork questions how produce marketers are selling their product in light of a recent U.K. health study.

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Opinion: how to win the claim game

April 17th, 2014

Jan van de Ven looks at how fruit traders can protect themselves in dealing with the ‘subjective’ concept of quality.

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Opinion: rough blueberry season reminds Chile of priorities

April 8th, 2014

Chile’s Andrés Armstrong reflects on the lessons to be learned from a difficult blueberry season.

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Opinion: artichokes, California’s pride

April 4th, 2014

It’s artichoke season in California and Karen Caplan of Frieda’s Specialty Produce is ready with some unique varieties.

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The Hass Horn: U.S. avocado supply outlook – second quarter 2014

March 31st, 2014

Avocado expert Avi Crane explains the supply shortages ahead for the growing U.S. consumer market.

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Q&A: South Korean blueberry market snapshot

March 21st, 2014

Very Berry Korea Corp CEO Chaesup Rim talks about changing consumer attitudes to blueberries in Korea.

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Opinion: U.S. lime prices soar on Mexican supply issues

March 19th, 2014

Agronometrics CEO Colin Fain looks at the “astounding” price hike seen for Mexican limes this year.

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Packaging Pitch: P stands for passion, produce and packaging

March 11th, 2014

Lisa Cork draws inspiration from a Bruce Springsteen concert, urging growers to better express their passion.

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Opinion: provisional attachment to ensure fruit exporter payment

March 7th, 2014

Jan van de Ven discusses a tool exporters can use in the Netherlands to protect European payment rights.

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Opinion: explaining the largest spike in blueberry prices in 10 years

February 26th, 2014

Agronometrics CEO Colin Fain digs deep into the data to assess the biggest price spike in recent blueberry history.

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Opinion: don’t give up on Chilean blueberries yet

February 26th, 2014

Fall Creek’s Cort Brazelton compares what Rocky Balboa and Chilean blueberries have in common.

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Opinion: Russia sees structural changes in produce imports

February 24th, 2014

A shift to cheaper options from upscale fruits is just one of many trends highlighted by Russian market analyst Irina Koziy.

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Opinion: set the Valentine’s Day mood with fresh produce

February 14th, 2014

Karen Caplan of Frieda’s Specialty Produce shares some aphrodisiacal fruit ideas to celebrate Valentine’s Day.

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Opinion: the battle for banana livelihoods

February 7th, 2014

Banana Link’s Alistair Smith analyzes the pressures that are putting many growers out of business.

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The Packaging Pitch: cocktail tomatoes stir up brand support

February 4th, 2014

Marketing expert Lisa Cork discusses a nifty packaging concept she felt an instant affinity with.

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Opinion: organic, more than just the absence of chemicals

January 31st, 2014

Bev Oster highlights the often unknown benefits of organic production on communities and the environment.

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Opinion: Mexican, Californian avocado deals under the spotlight

January 30th, 2014

Agronometrics CEO Colin Fain looks at market differences between the Mexican and U.S. avocado seasons.

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Opinion: sex, drugs, rock ‘n’ roll, and produce

January 21st, 2014

Procacci’s Kevin Delaney evokes Led Zeppelin in a call for the produce industry to improve its appeal.

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Opinion: winter citrus brightens cold weather gloom

January 13th, 2014

Karen Caplan discusses the king of the winter fruit season, and some of its most interesting princedoms.

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Year 2013 in Review

December 31st, 2013

By Fresh Fruit Portal editor Matthew Ogg “If fruits and vegetables are sold at bargain basement prices, can they still be regarded as desirable products in the eyes of the consumer?” This question from German Fruit Trade Association president Dieter Krauss gives the industry much to ponder as we enter 2014. When speaking prior to […]

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Opinion: sustainable water supplies mean life or death for fruit industry

December 20th, 2013

Susan Harris discusses a New Zealand project to check water supplies and water futures by smartphone.

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Opinion: why smartphones and apps matter in the produce industry

December 18th, 2013

Juanita Gaglio says “social media and big data is like hot thick lava cascading quickly down a mountainside”.

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Q&A: Fare & Square, an oasis in a U.S. food desert

December 16th, 2013

Philabundance president Bill Clark discusses fresh food access in the most disadvantaged U.S. communities.

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Opinion: learning from the world’s ‘greatest’ import market

December 2nd, 2013

If Mexican agriculture can satisfy U.S. demands, it can compete anywhere, argues VISER president Eric Viramontes.

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Opinion: purple sweet potatoes ready for the holidays

November 25th, 2013

Karen Caplan discusses a brilliantly-colored sweet potato variety that is high in anthocyanins with a low glycemic index.

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The Packaging Pitch: words matter when it comes to packaging

November 21st, 2013

Lisa Cork addresses the common mistake made by produce marketers – stating the obvious in their packaging.

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Opinion: building the Pacific Rim’s produce powerhouse

November 14th, 2013

PMA Australia-New Zealand’s Michael Worthington urges Pacific Rim produce industry players to connect in Auckland’s Fresh Connections in June.

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Opinion: “End Grocery Waste” app keeps consumers accountable

November 4th, 2013

EndGroceryWaste.com founder Rod Averbuch explains the power of smartphones in reducing food waste.

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Opinion: fresh industry could benefit from good parenting

November 1st, 2013

Eric Viramontes provides some fatherly advice for leaders in the fresh produce industry.

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Q&A: retail acquisition rumors over “one horse show”

October 31st, 2013

Dick Spezzano gives his take on the buyout rumors surrounding U.S. retail chain Safeway.

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Q&A: from low apple stocks to new markets for German growers

October 24th, 2013

BayWa’s Christiane Bell discusses lower German apple volumes, and the building of new and sustainable market access.

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Opinion: maritime booking as a tool to protect shipments

October 23rd, 2013

Araya & Cía attorney Manuel Vial explains the utlility of booking notes to uphold shipping agreements.

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Opinion: Southern Hemisphere blueberries begin another season

October 21st, 2013

Isabel Quiroz of iQonsulting.com warns that Chile must maintain its blueberry quality to save its reputation.

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Opinion: enter the Green Dragon apple

October 18th, 2013

Karen Caplan from Frieda’s Specialty Produce says not all heirloom apples were created equal.

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Opinion: Chile’s advective frost, the climatic event of the year

October 8th, 2013

Fabio Corradini says Chile cannot lose the opportunity to evaluate the effects of frost control systems after recent events.

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The Packaging Pitch: bringing a new pack to life

October 2nd, 2013

Lisa Cork highlights the importance of not letting the variety become the dominant fruit marketing message.

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The Hass Horn: the impacts of Mexican weather on U.S. avocado supply

September 26th, 2013

Avocado expert Avi Crane discusses a “rain market” that surpasses anything experienced by the industry in the past.

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Fruit Fanatic: Malay Peninsula destinations for tropical fruit lovers

September 24th, 2013

Botanist Rolf Blancke writes his last installment from a rich and colorful series on the world’s exotic fruit.

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Opinion: muscadine, the great American super fruit

September 2nd, 2013

Whether you call them berries or grapes, muscadines pack a tasty, antixodiant-rich punch for Karen Caplan.

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Opinion: fruit as a source of functional food

August 30th, 2013

Valerie Weinborn from UC Davis discusses antioxidants and the trade benefits fruits can have as functional food.

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Opinion: the importance of protecting export payments

August 22nd, 2013

Lawyer Inés de Ros Casacuberta discusses the tools fruit exporters can use to protect their interests from risk.

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Human capital must lead South African ag, says Karaan

August 19th, 2013

University of Stellenbosch’s Mohammed Karaan says South African agriculture needs to be advanced and humane.

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Opinion: DKNY fragrance brings whole new meaning to delicious apples

August 13th, 2013

DKNY’s Delicious Apples campaign shows ‘outsiders’ view fruit in a positive light.

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Opinion: currency and politics bring positive outlook for Aussie produce

August 7th, 2013

The Australian dollar has fallen at almost twice the rate of currencies from competitors, prompting optimism from produce exporters.

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Opinion: simple policies offer best solutions for agriculture

July 29th, 2013

VISER president Eric Viramontes explains that the best solutions for trade are typically the simplest.

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Opinion: the achievements of biological control in Chile

July 23rd, 2013

BioBichos’ Marcos Gerding sheds light on Chile’s history of insect introduction to control agricultural pests.

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Opinion: advances in foliar analysis to monitor fruit orchard nutrition

July 12th, 2013

Sebastián Saa Silva discusses some of the pitfalls in traditional foliar nutrition analysis.

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Opinion: Peru’s promise on the blueberry market

July 10th, 2013

Peru’s Federico Beltrán explains the potential for the Andean country in the growing blueberry market.

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Opinion: students speak up on agriculture education

July 8th, 2013

Agriculture student Keron Bascombe expresses frustrations and possibilities for those learning the trade.

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Opinion: promoting fruit value where it counts

July 4th, 2013

VISER president Eric Viramontes asks why the fruit industry has not attracted consumer loyalty.

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The Packaging Pitch: I love men! (as shoppers that is)

July 1st, 2013

Lisa Cork analyzes some man-targeting packaging that the produce industry could take on board.

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The Hass Horn: July-August 2013 North American avocado supply outlook

June 28th, 2013

Avi Crane gives a rundown of upcoming avocado supply dynamics between the U.S., Mexico, Peru and Chile.

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Opinion: Chile must protect perishable exports from strikes

June 27th, 2013

Fedefruta president Cristián Allendes argues for a law to protect fruit exporters and food security from strikes.

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Opinion: Chilean bill may bring benefits to seasonal farm work

June 18th, 2013

Álvaro Varas del Canto discusses Chile’s latest migrant labor bill and its potential impacts on the fruit industry.

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Opinion: what lies behind Murdock’s tilt for full Dole ownership?

June 12th, 2013

Just weeks after Dole canceled a share repurchase scheme, its chairman now wants to personally buy all remaining stock.

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Opinion: the potential of Colombia’s changing Orinoquia region

May 30th, 2013

Enrique Villegas explains how producers can keep up with changes in Colombia’s Orinoquia region.

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Opinion: ag policies should unite social and industry development

May 28th, 2013

Eric Viramontes argues for agricultural policy that keeps social development in mind.

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Opinion: citrus remains largest category in Russian produce market

May 27th, 2013

Citrus imports have stayed strong in Russia despite increased competition with Polish apples.

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Opinion: facing challenges in blueberry production

May 24th, 2013

Driscoll’s Alejandro Sanhueza explains how Chile can remain a world leader in blueberry exports.

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Opinion: attracting talent to the produce industry

May 23rd, 2013

Procacci’s Kevin Delaney looks at how internships have changed in the produce industry and the important role played by the PMA.

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Opinion: is produce really riding the foodie revolution wave?

May 15th, 2013

Dawn Gray says the produce industry needs to do much more to align itself with the public’s growing interest in gourmet food.

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Opinion: the mountains and valleys that define Colombian agriculture

May 10th, 2013

Enrique Villegas gives a background lesson on Colombia, a growing country with significant agricultural opportunities.

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Opinion: the outlook for Australian produce imports

May 9th, 2013

Michael Worthington says Australian growers need to consider how to deal with potentially higher fresh produce imports.

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The Packaging Pitch: apple marketing in Thailand

May 6th, 2013

Lisa Cork discusses the shortcomings of apple packaging and presentation in Bangkok.

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Opinion: ag leaders must innovate or die

April 29th, 2013

Eric Viramontes argues that agricultural leaders cannot rely on good reputation alone. They must innovate.

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Opinion: finding solutions for young farmers

April 24th, 2013

Young agricultural professional Keron Bascombe reflects on what sets successful new farmers in the Caribbean apart.

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Opinion: why did Chilean grapes suffer in the U.S. market?

April 23rd, 2013

Isabel Quiroz reflects on the “foolishness” that overwhelmed the U.S. market with low quality Chilean grapes this season.

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Fruit Fanatic: hunting for rare trees in Puerto Rico

April 8th, 2013

Rolf Blancke tells of expats in Puerto Rico with rich and colorful rare fruit collections.

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Opinion: harvest mechanization far away but not distant

April 5th, 2013

Arturo Calderón discusses advances in mechanical harvester development, shifting away from expensive prototypes.

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Opinion: surviving Panama’s banana crisis cooperatively

April 3rd, 2013

Banana Link’s Alistair Smith tells of a group of Panamanian growers selling fair trade fruit to Europe.

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Opinion: Chilean blueberry industry and production recap 2012-13

April 1st, 2013

Dole Berry Company field representative Todd Mauritz provides his analysis of this year’s difficult Chilean blueberry deal.

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Opinion: ground rules for establishing produce safety

March 20th, 2013

Eric Viramontes establishes basic rules to make food safety a priority and keep companies ahead of the game.

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Opinion: the changing shape of Russia’s retail market

March 18th, 2013

Irina Koziy highlights the changing criteria and produce buying habits of Russian retailers.

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Q&A: a fresh look at food security and ag development

March 18th, 2013

The United Nations’ Kostas Stamoulis talks about food stability and lessons learned from Latin America.

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The Hass Horn: second quarter U.S. avocado supply outlook

March 14th, 2013

Avi Crane reveals his expectations for different avocado suppliers in North America this quarter.

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The Packaging Pitch: marketing “uses” prompts multi-variety purchases

March 11th, 2013

Lisa Cork looks at how educating consumers about different uses of certain varieties can drive sales across products.

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Opinion: price hikes put brakes on South African road freight

March 7th, 2013

Gavin Kelly reflects on increased cost burdens for South African road freight, one of the nation’s most taxed industries.

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Opinion: do “booth babes” bear fruit at trade shows?

March 6th, 2013

Bev Oster debates the “booth babe” concept and urges the produce industry to focus on larger-scale issues.

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Opinion: online farming attracts young, ag innovators

February 27th, 2013

Budding agricultural professional Keron Bascombe discusses how technology can attract youth to farming.

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