This year's Fairtrade Fortnight UK (Feb. 29 - March 13) will focus on the severe lack of food security for farmers around the world with a promotion encouraging British consumers to eat a 'fairtrade breakfast'.

Shoppers in the West can play their part by harnessing the power of the 'fairtrade breakfast' in support of cocoa, banana, tea and coffee farmers and workers behind the products on British and European supermarket shelves.

Fairtrade works with 1.5 million farmers and employees in parts of Africa, Asia, Latin and Central America to enable fair pay and conditions as well as investing in community, business and environmental projects.

"When people are paid a fair price, they can have more control over their lives when times are hard, and worry less about how they will feed their families," says public engagement director for the Fairtrade Foundation, Nilufar Verjee.

"Whether it’s having the money to spend on food or being able to expand their farms to grow more food to eat, Fairtrade means many farmers and workers are able to do what we take for granted, put enough food on the table for the people they care about, all year round.

"Farming is the backbone of the world. It’s simply wrong that whilst farmers work hard to produce what we eat so many of them should go hungry themselves."

This year's campaign, 'Sit down for breakfast. Stand up for farmers', encourages U.K. consumers to 'use the power of shopping' to help ensure food security for the world’s most vulnerable farm workers.

The #YouEatTheyEat hashtag will be used to spread awareness on social media, while campaigners throughout the U.K. will hold hundreds of breakfast events as part of Fairtrade Fortnight 2016.

www.freshfruitportal.com