U.S.: Del Monte Foods launches new fruit cup snacks - FreshFruitPortal.com

U.S.: Del Monte Foods launches new fruit cup snacks

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U.S.: Del Monte Foods launches new fruit cup snacks

Del Monte Foods has announced the release of two products under its new 'Fruit Refreshers' line of snacks in a cup, with the support of promotions from actress and lifestyleĀ blogger Katrina Bowden.

Katrina Bowden

Katrina Bowden

In a release, the companyĀ said the fruit cups wereĀ made with "unexpected flavors" including pineapple in passion fruit-flavored water, as well as mandarins in coconut water.

The company, not to be confused with Fresh Del Monte, is targeting adults with the new fruit cups.

"From the beginning, we set out to make a Fruit Cup snack targeting our adult consumers," said

Our research indicated that while kids enjoy our Fruit Cup snacks, so do adults, yet most of what is in the marketplace today doesn't target adult needs for more adventurous flavors, larger sizes, and more intriguing and convenient packaging," said senior assistant brand managerĀ Joanna Komvopoulos.

"We're excited to partner with Katrina Bowden, she's a natural fit for Del Monte. As a busy actress she understands the importance of making smart snacking decisions on the go."

Bowden is the founder of lifestyle blog Fitkatbykatrinabowden.com and an actress who has starred in the hit TV series 30 Rock.

"Del Monte Fruit Refreshers make smart snacking easy! This is the snack that I can throw in my bag every day to enjoy whenever I need a moment to refresh," Bowden said.

"That can be before yoga, after a long day on set or wherever my day takes me."

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