U.S.: Giumarra starts kiwiberry import season from NZ

February 16 , 2017

Giumarra Wenatchee’s second year importing kiwiberries from Seeka in New Zealand is now underway, with the fruit to be supplied to the North American market through the end of market. 

In a release, the company highlighted the smaller, smooth-skinned relative of fuzzy green kiwifruit could be eaten by hand without peeling, making them a convenient snack for consumers while offering similar nutritional benefits such as vitamin C and potassium.

“With the ever-growing global demand for kiwiberries, production is increasing at a record pace, allowing us to provide good volumes of high quality product for an extended period of time,” Giumarra Wenatchee division manager Jason Bushong said in a release.

“All product is shipped via air to assure optimum quality, shelf life, and flavor.”

The kiwiberries are grown in the Bay of Plenty of New Zealand’s North Island.

“We recommend merchandising kiwiberries in the refrigerated berry section to take advantage of the high sales volume and consumer popularity of the berry category,” said Scott Ross, eastern region business manager.

“Their green color adds visual excitement to the colorful berry department. Additionally, there is untapped marketing potential for kiwiberries due to their nutrient density, convenience, and distinctiveness.

The kiwiberries are sold in 4.4 and 18 oz. clamshells for “grab and go” merchandising, and are available on both the West and East Coasts.

“Giumarra is proud to represent our grower partners Seeka in the pursuit of providing a great-eating experience to the consumer,” Bushong said.

www.freshfruitportal.com

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