Chilean Fresh Fruit Association to launch TV ad campaign
The Chilean Fresh Fruit Association (CFFA) has unveiled a TV ad and in store radio campaign to promote Chilean fruit in the US and Canada that will run from January through May, according to a CFFA statement.
The campaign will focus on images of Chilean “summer fresh” fruit and the country's landscape and allows a five second block for retailers to add their message.
Additionally the campaign will include in store radio programs designed to encourage on the spot purchases of Chilean fruit. The radio program will run in 4,600 stores for 56 days starting January 31, 2011.
The TV ads are funded by the Chilean Exporters Association and the Export Promotion Bureau of the country’s state investment promotion agency ProChile.