Naturipe Farms' compostable packaging up for PMA award
Naturipe Farms' recently launched organic blueberry compostable packaging has been named as a finalist for the Produce Marketing Association's (PMA) 2014 Impact Awards.Ā
The 6-ounce natural fibre tray that was introduced this summer is biodegradable, recyclable, and sealed in a breathable flow-wrap film.
According to Naturipe, the pack protects the blueberries and creates a unique presentation at retail, while aligning with both organic shoppers' values and the company's environmentally focused 'Cultivate with Care' program.
"The 100% compostable material as the package base creates an emotional connection for the organic consumer as it speaks to their desire for authenticity and āgood feelingā about their purchases," Naturipe's marketing manager Janis McIntosh said in a release.
Winners of the Impact Awards will be announced at the PMA's Delaware-based annual Fresh Summit convention in October.