Mahindra Agri Solutions Limited (MASL) has announced that its digital farmer advisory service ‘MyAgriGuru’ app has been widely accepted amongst the farmer community, building a base of 120,000 users in its first five months.
The Mahindra & Mahindra subsidiary said this meant it was one of the fastest growing apps in the agricultural space.
The app was launched in February this year, and according to the company it features a ‘reservoir’ of information on farming. It’s users are spread across 29 states in India.
MASL CEO Ashok Sharma said the app had been developed with an objective to achieve the company’s vision of ‘Delivering FarmTech Prosperity’ and to support the government’s target to double farmer income by 2022.
“Our 1.20 lakh [120,000] user base, within 5 months of launch, is a testimony to the effectiveness of this tool,” he said.
“In this exciting new phase of Farming 3.0 where India is actively moving towards innovative farming and digital disruptions, an initiative like MyAgriGuru is the need of the hour.
“It brings in the necessary technology to provide important real-time information, allows collaboration between different agricultural stakeholders, which we believe will significantly enhance knowledge and productivity and ultimately, help us achieve our objective of rural prosperity.”
Since the launch of MyAgriGuru, MASL has worked on extending its reach amongst the farmer community through on-ground activation, farmer meetings and digital campaigns.
Key features of MyAgriGuru include Agri Buzz, Crop, Market Price and Weather.
Agri Buzz offers a unique open discussion platform which allows farmers to interact with other farmers and experts connected to the app.
The interactions range from farming intensive queries on crop pests and diseases, crop planning, crop cultivation to larger issues like Goods and Services Tax (GST) implications on agricultural product pricing.
Over the last 5 months, the app has registered over 7,000 interactions covering 67 different crops.
Its key markets with maximum subscribers include Madhya Pradesh, Maharashtra and Uttar Pradesh. The users comprise a mix of farmers with different land holdings and produce levels, collectively owning over 9,100,000 of land acreage.