The Chilean Avocado Importers’ Association (CAIA) announced that the deal with the 19-year-old rising star would be focused on celebrating his Chilean roots to speak to avocado consumers through the organization’s U.S. marketing program.
“This partnership is an exciting milestone for the Chilean Avocado Importers Association and we’re thrilled to bring on Joaquin as part of our mission to shine the spotlight on Chile, the land of the avocados,” says CAIA chairman Jorge Covarrubias.
“Joaquin has an impressive list of accomplishments at only 19 years or ago, and we know he is only just beginning.”
Niemann was the number one ranked golfer in the World Amateur Golf Ranking for 44 weeks, from May 2017 to April 2018, when he turned professional.
He now has four top-eight finishes and has earned enough FedEx Cup points to become a Special Temporary Member on the PGA Tour, the youngest to do that since Sergio Garcia in 1999.
“I’m very proud to be Chilean and I love my country,” says Niemann.
“Working with Avocados from Chile is a natural fit for me, as I incorporate avocados into my diet to stay healthy and perform my best on the course. I’m looking forward to helping share that message with American consumers.”
The partnership, a first of this size for the brand, will include social media and television spots in the U.S. market during the 2018-19 Chilean avocado season.