Planasa’s Pink Hudson raspberry wins Superior Taste Award's highest three-star rating
Planasa has been distinguished with the Superior Taste Award granted by the International Taste Institute in Brussels.
The awarded variety was the company's Pink Hudson® raspberry, which earned the highest rating of Three Stars in the fruit and vegetables category with a score of 90.7 points. This recognition highlights the variety’s outstanding sensory quality and consolidates its position as a benchmark in the international market.
“This award confirms that the work we carry out in plant breeding is moving in the right direction, developing varieties that not only meet growers’ agronomic needs but also deliver an outstanding sensory experience for consumers," said Elisa Pérez, Head of Breeding Rubus EMEA at Planasa.
The jury’s results emphasized Pink Hudson®'s excellent eating experience, featuring great visual appeal, texture, and overall balance on the palate. The cultivar consistently delivers high-quality fruit throughout the entire production cycle, with excellent yields and a strong adaptation to double cropping. Pink Hudson® can even be grown in winter, a quality that has made it a highly valued option among growers, distributors, and retailers.
A prestigious accolade for Planasa
The Superior Taste Award is an international accolade granted annually following blind sensory evaluations conducted by an independent jury comprising more than 200 experts, including renowned chefs and sommeliers from over 20 countries.
Jury members are selected for their proven expertise and links to prestigious gastronomic institutions and guides such as Michelin and Gault & Millau, ensuring the highest standards of rigour, consistency, and impartiality throughout the evaluation process.
*All images courtesy of Planasa
Related stories
Planasa shines a light on its varietal innovation at Fruit Attraction 2025
Subscribe to our newsletter
