The funds come after the USDA denied extra funds to stop the spread of Pierce’s Disease, an incurable bacterial malady that kills vines.
The country's crop has expanded for seven straight years, with the USDA estimating the 2025/26 harvest near 15 million tons.
The first season estimate provided by PROVID shows a five percent year-on-year drop despite growing acreage.
The names will be used to promote the Sugra74 and Sugra60 varieties, two new cultivars set to become category darlings, according to the company.
The Global Grape Group’s “Have a Grape Day” campaign reached millions and generated $67 million in sales over two years.
The company has had several legal wins in the European country and is actively working with local customs authorities to intercept infringers at the border.
Antonio Sánchez, Product Manager at SanLucar, analyzed the importance of planning, innovation, and offering grapes adapted to each consumer.
Subsole Commercial Manager Andro Vidal singled out market expansion and variety replacement as key steps in the sector’s upcoming overhaul.
Shanghai Topsun Fresh's Daniel Ho explains how overseas growers can capture the lucrative, high-end segment of China's fruit consumers.
Global Grape Convention 2026 speaker Marcial Hernández says that the industry should move its attention from genetics and varietal renewal to the retail shelf.
