Macfrut 2026: The global fruit and vegetable sector meets in Rimini

The 43rd edition of Macfrut is bringing together operators, buyers and stakeholders from all around the world.

April 21 , 2026

Cherries, reimagined: How consumer-first innovation is shaping the category's next chapter

The company is partnering up with ag-biotech firm Pairwise to create the answer to a seemingly simple question: What will consumers love?

April 20 , 2026

Sun World’s 50-year legacy (and what’s next)

The company's 50th anniversary shows us how innovative breeding, branding, and collaboration will drive what’s next in the produce industry.

March 16 , 2026

Maxtend: Controlled-atmosphere tech innovation secures fresh fruit quality on South America's export routes

Maxtend has become a key controlled-atmosphere solution for exporters in South America and around the world

December 18 , 2025

Sun World's expert guide on how to lead innovation in the fruit industry

For nearly half a century, the company has pioneered breakthroughs in the produce industry, setting standards for quality and consumer excitement worldwide.

November 17 , 2025

How Fresh From Florida's digital strategy boosts local produce sales and consumer loyalty

Through a comprehensive marketing strategy that blends retail partnerships, advertising campaigns, and export promotion, the program has become a vital bridge between Florida’s farms and the global marketplace.

November 12 , 2025

Decoding plant communication: How Veganic's organic technology is boosting crop yields worldwide

The young company aims to be “the perfect partner to accompany farmers and supermarkets to cultivate and produce foods in the most sustainable way possible.”

October 22 , 2025

Much more than a side dish: EarthFresh revolutionizes the market with its Butter Potato Program

The company is introducing a range of butter-rich potatoes bred to perform. From chefs and retailers, to everyday cooks, the feedback on these creamy spuds has been overwhelmingly positive.

October 16 , 2025

Sunridge Nurseries celebrates global viticulture innovation at breeders' California field days

Each summer, Sunridge Nurseries looks forward to participating in the various table grape field days organized by our esteemed breeding partners, Grapa Global™ and Bloom Fresh Global™.

October 14 , 2025

Irritec's precision irrigation: Boosting table grape yields and sustainability in the shift to seedless

October 09 , 2025