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A study shows that high-flavor branded apples like Ambrosia Gold, EverCrisp, JUICI, and Kanzi outperform legacy varieties. The study included a wide range of panelists and focused on apple purchases, varietal knowledge, motivators for purchases, and preferences for appearance and flavor. CMI Orchards, a Washington State growers' organization, partnered with Category Partners to create a […]

The acquisition further advances the firm's intent to "dramatically" accelerate their genetics offering to their 2,700+ licensees.

 U.S. supermarket chain The Kroger Co. introduced a new fresh produce brand, Field and Vine, to its stores. In a press release, the grocer stated that its goal is to highlight produce from farmers across California, Florida, Georgia, Michigan, New Jersey, North Carolina, Oregon, and Washington. The growers will pick, pack, and deliver the produce […]

The long-sought approval of an inspection-based alternative to methyl bromide fumigation will benefit fruit quality for approved exporters, industry leaders say.

In an exclusive interview for Avobook, Emiliano Escobedo, executive director of the Hass Avocado Board, reveals the challenges and successes of avocado promotion in the United States.

Latin America has been Chile's third-largest fruit trading partner since 2021-22. Europe's dethronement can be attributed to Chile's efforts to diversify within the region. According to Frutas de Chile General Manager Michel Canala-Echeverría, fruit exports to Latin America in 2021-22 increased by 23% and reached a total of 535,995 tons. Latin American fruit exports make […]

Led mainly by tight capacity and strong demand, as well as the ongoing disruption in the Red Sea, rates are approaching record highs seen during the COVID-19 pandemic.

In 2023-24, the Asian country has exported over $60 million in margo shipments to the world.

By focusing on data-driven farming, Natus Foods aims to gather real-time data from customers and bring this valuable information back to the farms.

Recent floods in Citrusdal, a town located in the Western Cape province of South Africa, have dealt great structural damage to farming communities.