USA Pears take New York City by storm to celebrate World Pear Day

Featuring a colorful array of pear varietals, the campaign brought together animated digital billboards, bus displays, influencer partnerships, and social content to inspire consumption of fresh pears.

December 17 , 2025

Honeybear Insights unlocks advanced decision-making for pome fruit retailers

The analytics-focused program helps retailers fine-tune assortment and pricing while keeping an eye on long-term category growth.

December 17 , 2025

Genesis Fresh showcases new premium mandarins across Spain

Growers, exporters and retailers assessed the mandarins’ adaptability, disease resistance and pack-out potential. The company says the genetics aim to balance ease of cultivation with consumer-facing quality.

December 16 , 2025

US-Mexico water deal: Mexico agrees to deliver 202,000 acre-feet to Texas farmers

According to the USDA, the southern country’s outstanding deficit will be paid over five years, while the White House reserves the right to impose retaliatory tariffs on Mexican products.

December 16 , 2025

USDA announces $38.1 million to cover agricultural losses due to Hurricane Helene in Tennessee

The state of Tennessee is receiving the funding to administer a program covering infrastructure and timber losses, as well as future economic losses and market losses.

December 15 , 2025

Monk fruit market growth looks sweet for US buyers

Demand for sugar alternatives continues to climb, and monk fruit is up for the challenge. Rising interest in clean labels and improved processing methods are giving the ingredient fresh momentum.

December 12 , 2025

Tailor-made for Florida: Higher quality and disease resistance drive growth for Encore and Ember strawberries

Launched last season, these two University of Florida varieties have gained ground and now account for over half of the state's planted acreage.

December 12 , 2025

Digital tools till new ground as precision ag software gains momentum

As farms go high-tech, demand for precision ag software is set to surge. From drone imaging to automated management platforms, digital tools are taking deeper root worldwide.

December 11 , 2025

Mango exporters overwhelmingly back National Mango Board with highest approval rate in 20 years

This year, 94 percent of mango handlers and importers chose to keep the NMB running. Looking ahead, executive director Ramon Ojeda says the organization will focus on highlighting the fruit’s health benefits and ensuring year-round, consistent quality for consumers.

December 10 , 2025

Sunkist banks on value, quality citrus to drive holiday sales

The cooperative is leaning on storytelling and a fresh crop to keep Navel oranges top of mind this holiday season. Retailers can expect a steady supply and refreshed merchandising to support bulk movement.