Crunch Pak and Bolthouse fresh foods partner to launch licensed carrot snack packs featuring popular family movie releases
Crunch Pak and Bolthouse Fresh Foods are partnering to turn everyday carrot snacks into movie-themed options kids will instantly recognize with a new line of licensed baby carrot snack packs, launching in phases through August 2027.
The multi-year collaboration will align with major movie releases, bringing well-known franchises like Paw Patrol, Bluey, Frozen, and Shrek into the produce aisle in a way that captures kids’ attention, sparks parent purchase interest, and creates high-impact retail moments designed to drive incremental sales and repeat snacking.
Image by Crunch Pak
“Partnering with Bolthouse Fresh Foods opens new doors for bringing licensed brands into the produce aisle,” said Jay Zimmerman, Licensing and Innovation Manager, Crunch Pak. “By pairing convenient, ready-to-eat carrots with iconic movie franchises, we’re creating a standout product that captures attention and drives excitement with families at shelf.”
For Crunch Pak, snacking that feels good is more than a value statement. It’s the idea behind everything the brand creates, from fresh-cut apples to new snack solutions made for busy families. With a focus on convenience, wholesomeness, and fun, Crunch Pak continues to make better-for-you snacking feel easier and more exciting.
Crunch Pak is making veggies exciting for kids
The partnership taps into a proven opportunity to make fresh produce more exciting for families. Licensed characters can turn everyday vegetables into a snack kids recognize, request, and feel excited to eat, while giving retailers a timely, movie-driven merchandising platform with strong shelf appeal.
Together, Crunch Pak and Bolthouse Fresh Foods combine licensing expertise with category leadership in fresh carrots to deliver co-branded snack packs that help bridge the gap between what parents want to buy and what kids want to eat. By pairing fresh, convenient carrots with characters already loved by families, the program is designed to increase trial, encourage consumption, and bring new energy to fresh snacking occasions.
Image by Crunch Pak
“Bolthouse Fresh Foods’ strategic partnership with Crunch Pak is a natural fit, bringing together fresh carrot leadership and family-friendly licensing expertise,” said Kim St George, Vice President of Sales and Marketing, Bolthouse Fresh Foods. “We want to make it easier for people to reach for carrots throughout the day - whether they’re packing lunchboxes, looking for a quick snack, or adding something fresh and simple to mealtime.”
Paw Patrol and Bluey are available now at participating retailers nationwide, with multiple rotations tied to major film releases through 2027. Upcoming launches will include baby carrot snack packs featuring DreamWorks Animation’s Shrek 5 for its summer 2027 theatrical release, followed by Disney’s Frozen 3 in November 2027.
As the collaboration rolls out, both companies see continued opportunity to grow at the intersection of fresh snacking, licensing, and consumer engagement, using entertainment to make produce feel more fun, relevant, and request-worthy for kids while helping retailers build excitement and momentum in the category.
*All images courtesy of Crunch Pak
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