Sun World Autumncrisp's global marketing campaign, expanded supply pay off

Sun World’s Marketing Vice President Dr. Jennifer Sanchez and Senior Marketing Manager Dané Joubert told FreshFruitPortal.com at Fruit Logistica in Berlin that the extensive campaign was launched in August 2023, with a focus on elevating consumer awareness and engagement.

February 20 , 2025

New Zealand starts harvesting its record-breaking 2025 kiwifruit season

New Zealand Kiwifruit Growers Inc.(NZKGI) and Zespri have said that the current analysis shows that this season could mark a milestone for the industry.

February 14 , 2025

President of Pink Lady Apples in Europe unveils plans for 2030

In 2024, over 70 million people in Europe consumed the Pink Lady apples, and since the beginning of the season, the sales have increased by 4% compared with last year

February 10 , 2025

Volumes of Zespri's RubyRed Kiwifruit to double this season

The fruit will be available in the Philippines, Indonesia, Thailand, and the Pacific Islands for the first time this season.

February 05 , 2025

Fresh Formulaics to Unveil its First Product, Flair S1™, at Berlin Fruit Logistica

February 04 , 2025

GENESIS FRESH, part of AMFRESH Group, redefines citrus innovation with Halloweena™ and ONIX™

February 03 , 2025

Peru's efforts to boost mango production and domestic consumption

As a commercial strategy, four trucks will transport a total of more than 80 tons of Kent mangoes from the northern part of the country to Lima.

January 31 , 2025

Hortifrut Genetics launches gemstone-inspired brand strategy at Fruit Logistica

Inspired by precious stones' natural beauty, vibrant colors, and uniqueness, the new approach focuses on the exceptional quality and distinctiveness of Hortifrut Genetics' newest blueberry, raspberry, and blackberry varieties. 

January 28 , 2025

Mercosur expected to benefit the Brazilian fruit industry in 2025

Three-quarters of the fruit exported from Brazil is destined for the European Union, and thanks to the decrease in tariffs, Brazilian products are expected to enjoy a higher revenue return for Brazilian growers.

January 27 , 2025

Westfalia Fruit to champion sustainability and community development at Fruit Logistica

Scheduled for February 5-7, 2025, the event presents a prime opportunity for Westfalia to unveil its pioneering technologies, including natural avocado dyes and community-driven initiatives.

January 24 , 2025