Kapi Kapi taps industry veteran for sales growth

Kapi Kapi Growers has appointed Eddy Navas as Director of Business Development, the company announced this week. Based in Miami, Navas will lead business development efforts, implement strategic sales initiatives, and strengthen relationships across Kapi Kapi’s customer base.

The Costa Rica-based grower-shipper, known for its pineapples, bananas, and plantains, said Navas will play a key role in driving its next phase of expansion in North America.

“While learning about this opportunity, I was impressed by what Kapi Kapi has already achieved with its customer base,” said Navas. “This is a very young, energetic group, and I’m excited to hit the ground running—strengthening communication between farms and customers, identifying growth opportunities, and building lasting relationships that take this family business to the next level.”

Seasoned sales leader with retail roots

Navas brings more than 12 years of produce sales experience to the role. He most recently served as Sales Director at Sun Belle and began his career in 2012 as a National Sales Manager with a leading Latin American fruit importer. During his tenure there, he advanced to Director of Sales and Business Development, helping the company double its annual sales and secure multiple national retail accounts.

Under his leadership, the company’s pineapple program expanded to account for over 60 percent of its North American import volume, according to the release.

In recent years, Navas has also led category launches and developed programs for retail, wholesale, and foodservice customers throughout the U.S. and Canada. His sourcing adaptability has been tested in challenging conditions, such as securing alternate supply channels in Costa Rica during disruptions in Mexico.

“Service and commitment to delivering on promises is just as important as the product itself,” Navas said. “That philosophy aligns perfectly with Kapi Kapi’s values. Customers will see that we’re not just a commodity business—we’re building partnerships based on trust and longevity.”

Kapi Kapi President Sofia Acon cited Navas’s experience across tropicals, berries, and specialty produce as key to his appointment.

“Eddy’s proven track record, deep industry relationships, and leadership style make him the ideal person to guide us into our next phase of growth,” said Acon. “With his extensive experience across tropicals, berries, and specialty produce, along with established relationships with major retailers, wholesalers, and distributors, Navas is uniquely positioned to drive long-term and lasting success.”

Kapi Kapi Growers operates vertically integrated farms in Costa Rica and exports fresh produce to North America, Europe, and other global markets.