Sunkist Growers returns to IFPA 2025 showcasing their famous citrus programs and new campaigns
The longest-standing citrus cooperative in the nation, Sunkist Growers Inc., returns to IFPA 2025.
With two engaging booths spotlighting category-driving citrus programs, the company is celebrating the return of the California citrus season while showcasing a lineup of merchandising tools, shopper insights, and purpose-led activations that bridge the gap from grove to shelf.
Sunkist's purposeful citrus
At Booth 3039, Sunkist is putting purpose front and center with the return of its Power with the Pink Orange™ campaign, created in proud partnership with the National Breast Cancer Foundation (NBCF).
The Cara–focused initiative pairs standout specialty citrus with a shared mission to support those impacted by breast cancer—evolving into a platform for awareness, education, and impact. This season’s program includes limited-edition pink ribbon packaging, new educational resources, and retail storytelling tools that deepen shopper connections and drive discovery.
“Purpose is at the core of everything we do, and flavor is what brings people to the table,” said Cassie Howard, Senior Director of Category Management and Marketing at Sunkist Growers.
Cara volume sales are up 29 percent compared to a year ago, with the 3lb Cara bag growing 12 percent versus YAGO. Sunkist remains the top brand for both total Cara volume and 3lb Cara sales—underscoring the strength of the variety and the trust retailers and shoppers place in the brand.
The booth also features Sunkist’s expanded Holiday Citrus toolkit—including reimagined 10lb Navel cartons, nostalgic display features, and merchandising tools designed to help retailers activate the season with ease and emotional resonance.
The return of the Sunkist Cali Mandarins, a fan favorite
At Booth 2097, Sunkist Cali™ Mandarins take center stage. Grown only in California, these peak-season mandarins are back with their signature ease, snackable size, and trusted quality.
According to a recent Sunkist-commissioned study, consumers overwhelmingly praised Sunkist Cali™ Mandarins as sweet, easy to peel, and perfect for on-the-go snacking.
Nearly 90 percent said Sunkist Cali™ Mandarins were better than the brands they usually buy, and 93 percent reported they want to purchase them again. Shoppers also noted the packaging design stood out on the shelf and was easy to find, boosting discovery.
Retailers will experience the launch of the new Seasonal Star campaign, which features kid-friendly POS, playful branding, and flexible merchandising designed to spark discovery and build repeat purchases.
“Our Seasonal Star campaign for mandarins was built to meet shoppers where they are—driving trial through in-store activations and turning that into repeat purchases with a great-tasting product,” added Howard.
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