Yello apple: The premium segment leader with exotic appeal

Since the end of October, yello®, the yellow-skinned variety with a tropical aroma, has taken center stage at retail.

Unmistakable on shelves thanks to its bright yellow color, the fruit wins customers over with its fine, crispy flesh and distinctive notes of pineapple, honey, and lemon zest. yello® has confirmed its status as a truly outstanding product, appealing to discerning consumers seeking high-quality and exclusive taste experiences.

There are promising early signs for the season, says yello® producers VOG and VIP Consortia: the quality looks set to be excellent.

“yello® is a unique apple in the yellow-skinned segment, a premium product that is perfect for those who value quality,” explain Hannes Tauber and Benjamin Laimer, Marketing Managers at the VOG and VIP Consortia. “With its unrivalled personality and rich aromas and fragrances, it will continue to win over new fans, enhancing the entire apple category.”

Yello apples—from Japan to Northern Italy

Originating in the foothills of the Hida Mountains, known as the “Japanese Alps”, yello® has found an ideal home in the valleys of South Tyrol-Südtirol thanks to the expertise and passion of the apple farmers at VOG and VIP.

Today, the brand is a leader in the premium segment, recognized by connoisseurs for its extraordinary quality and exotic appeal.

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