Maxtend: Controlled-atmosphere tech innovation secures fresh fruit quality on South America's export routes
In an increasingly competitive fruit industry, where markets demand high-quality standards and logistics are becoming more complex, Maxtend has positioned itself as one of the most effective controlled-atmosphere solutions to protect fresh fruit during transport.
Its technology is based on the precise regulation of oxygen, carbon dioxide, and nitrogen levels inside the container, allowing growers and exporters to moderate fruit respiration, delay deterioration processes, and maintain firmness, freshness, and visual condition until arrival at its final destination.
Today, growers and exporters across the region use Maxtend to address current logistical challenges and ensure their fruit arrives in better condition, even on highly demanding routes.
Blueberries: freshness and better condition upon arrival
Blueberries are particularly sensitive to the loss of freshness during transport and have a naturally short shelf life. In this context, Maxtend has demonstrated key benefits:
- Maintaining quality and freshness, along with improved prevention of fungal development, even on long-distance shipments.
- Reducing decay, which supports a longer commercial life.
- Enhancing visual appearance upon arrival, a fundamental requirement for consumer preference and market acceptance.
Thanks to these results, exporters achieve greater uniformity in fruit condition and stronger performance in high-value markets.
Stone fruit: quality preservation and improved firmness
Peaches, nectarines, and plums present significant challenges due to their rapid physiological evolution during transit.
The use of Maxtend contributes to:
- Maintaining external color and appearance, both of which are essential for successful commercialization.
- Reducing the development of physiological disorders associated with refrigerated transport.
This performance allows exporters to deliver fruit in better condition upon arrival, resulting in fewer claims, higher product valuation, and improved returns for growers.
Versatility in avocados, asparagus, and mangos
In addition to its use in blueberries and stone fruit, Maxtend is also applied effectively in avocados, asparagus, and mangos, supporting multi-species export programs.
- Avocados: Improved fungistatic control and delayed internal browning.
- Asparagus: Reduced flaccidity, along with maintained color and freshness.
- Mangos: Regulated ripening process and reduced physiological disorders during transit.
The technology is also used across many other fruits, vegetables, and flowers, depending on the needs of each exporter and market.
This versatility makes Maxtend a strategic tool that adapts to different crops, destinations, and shipping conditions.
Strong presence in South America and expansion into Central America
As part of its global network, the brand continues to strengthen its presence throughout Latin America, with a particular focus on Chile, Peru, Colombia, and Ecuador, while expanding into Central America. This regional operation supports the shipment of Latin American fresh fruit to markets worldwide.
Maxtend’s regional presence also enables close support for clients, a deep understanding of each market's specific characteristics, and the ability to tailor usage recommendations to species, variety, transit duration, and logistical conditions.
Backed by Broom Logistics and a 105-year history of the Broom Group
Maxtend is part of the Broom Logistics portfolio, a company specializing in integrated logistics for perishable products, operating in strategic markets and with extensive experience across the export supply chain.
This strength is reinforced by the legacy of Broom Group, a holding with a 105-year history, recognized for its contribution to the development of the maritime, port, and logistics sectors in the region.
This foundation allows Maxtend not only to deliver a controlled-atmosphere solution but to be part of a comprehensive approach designed to maintain fruit condition from harvest through to final market arrival.
The combination of technology and logistical expertise offers exporters a reliable tool to reduce variability, improve arrival quality, and maximize commercial opportunities.
Applied science and technical focus
The value of Maxtend lies in a technical approach that considers the physiological characteristics of each species and the specific requirements of each destination.
The technology allows the container's internal atmosphere to be adjusted flexibly and efficiently, supporting exporters' goal of maintaining product quality throughout the entire logistical chain.
This results-oriented approach has enabled growers and exporters in the region to improve the consistency of their arrivals, reduce losses, and strengthen their presence in international markets.
Contact us for more information:
Patricia López - Gerente de Desarrollo Latam | plopez@broomlogistics.com
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