Naturipe Farms delivers record volumes of premium blueberries as consumer demand surges

Naturipe is heading into the heart of blueberry season with plenty of fruit and some of the best quality the company has seen in years.

Its Northern Region crops across New Jersey, Michigan, and the Pacific Northwest are producing excellent conventional and organic blueberries, the firm said in a press release, with particularly strong supplies of Mighty Blues and Sweet Selections available throughout the season.

The reason is simple, the firm said: years of investment in better varieties. The marketer's  proprietary blueberries are delivering abundant supplies, jumbo sizes, sweet flavor, shelf-life and consistency, giving retailers a great opportunity to build bigger displays, promote larger packs, and grow blueberry sales.

Naturipe showcases the best of its proprietary varieties

The marketer and producer announced it will also begin shipping Sweet Selections blueberries from its Northeast and Pacific Northwest growing regions next week, led by the proprietary Envoy variety.

Known for its exceptional crispness, large berry size, and sweet flavor, Envoy represents the next generation of premium blueberries developed through the company's breeding program. Additional proprietary varieties, including Keepsake and Charisma, will continue to expand availability throughout the season.

"This is exactly what years of investment in breeding and genetics were designed to deliver," said Jim Roberts, President of Naturipe Farms. "We have incredible-tasting fruit, outstanding size, and strong supplies across multiple growing regions."

Premium and organic keep expanding

Consumer demand for premium blueberries continues to accelerate.

The company's Sweet Selections and premium varieties segment grew 45 percent over the past year, reflecting shoppers' willingness to trade up for berries that consistently deliver an exceptional eating experience. 

The strong season extends to Organic Blueberries as well. The firm's Organic Blueberry sales are up 18 percent, generating an additional $73.4 million for the category. With strong conventional volumes, retailers have ample opportunity to build larger displays, promote larger pack sizes, and drive incremental sales during the category's peak months.

"What's especially exciting is that this isn't a short window of opportunity," Roberts added. "We expect strong supplies of both Mighty Blues and Sweet Selections Blueberries from now through the end of the year. That gives retailers the confidence to lean into larger packs, bigger displays, and premium merchandising programs."

Naturipe is also supporting retailers this summer with limited-edition seasonal packaging designed to help blueberry displays stand out during peak demand periods.

The company's summer-themed labels celebrate outdoor entertaining, grilling, road trips, and healthy snacking occasions that drive blueberry purchases throughout the season.

*All images courtesy of Naturipe.

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