SanLucar wins the “Supplier of the Year Award 2026“ in Singapore

SanLucar, the international premium brand for fruit and vegetables, has been honored with the “Supplier of the Year Award 2026” by one of Asia's leading retail groups. Presented at a gala event in Singapore, the award recognizes the successful partnership between the company and Cold Storage, as well as the brand's development in Asia.

The award recognizes SanLucar's reliable partnership and long-term collaboration with its retail partners. Key factors included stable supply chains, consistent quality assurance, joint marketing initiatives, the added value of the brand, and the outstanding performance of the firms' teams in Singapore and throughout Asia.

“The award is a tribute to our teams and partners, who work with great dedication every day to inspire consumers with premium products, innovative concepts, and our unique brand,” said Armin Rehberg, CEO of SanLucar. “At the same time, it encourages us to continue our successful journey together.”

SanLucar set to expand its Asian presence

The company received the award during a trip to Asia, which also served as an opportunity for several strategic discussions with key retail partners. 

In Singapore, the company met, among others, with the teams of Cold Storage, Giant and CS Fresh to define the next steps of the partnership. The focus was on further developing the SanLucar product portfolio, new point-of-sale concepts, and additional growth opportunities for the premium category in retail.

SanLucar also discussed with the owners of the Malaysian retail business further development of the partnership and future growth opportunities in Malaysia. Follow-up meetings and next steps were agreed during a visit to the country. Today, the premium brand already has a successful presence in Singapore, Malaysia, Hong Kong, China, Cambodia and other Asian markets, where it works with selected retail partners.

“Our brand, our premium products and our concepts closely match the expectations of Asian consumers. Together with our partners, we have created a strong foundation for further growth. The next step is to jointly implement the further development of our product portfolio, POS concepts and the premium category in Asia. Our development in Asia would not be possible without our retail partners. Special thanks go to Lim Boon Cheong, Managing Director of Cold Storage and Giant, and his team in Singapore,” said Armin Rehberg, CEO of SanLucar.

*All images courtesy of SanLucar. 

Related stories

Newer formats for a shifting consumer: The challenges facing the European table grape market

SanLucar acquires stake in Twin River Berries, expanding North American and Asian footprint