SanLucar successfully continues its international growth and surpasses the €1 billion valuation

SanLucar, the premium fruit and vegetable brand, continues its successful international growth trajectory. In the 2025 financial year, the company group surpassed the one-billion-euro revenue mark for the first time. Audited consolidated financial statements show revenues of €1.066 billion, underlining the company's positive development.

Reaching the billion-euro milestone reflects a consistently executed growth strategy. Over recent years, SanLucar has continuously expanded its business and more than doubled its profit before tax. The premium brand continues to invest in its own production, strong grower partnerships, and the further internationalization of its business, in new facilities and efficient processes, and last but not least in young, excellent talents.

Image by SanLucar

“The one-billion-euro mark is, of course, an important milestone for us. What matters even more is what it represents: proof that our business model works and that we have, with our unique strategy, the right answer in our sector for growers, retailers, partners and consumers,” said Armin Rehberg, CEO of SanLucar. “Over the past years, we have consistently invested in our brand, our production, and the international expansion of our business. At the end of the day, sustainable growth and reliability are not created through short-term decisions, but through the right partners, the right strategy, and consistent execution.”

The executive added that even as the company grows, it will keep an eye on its origins, with growth in old markets such as Germany and Austria. 

SanLucar keeps unlocking new markets around the world

A key driver of this development is the company’s international footprint. Through the continuous expansion of its production structures and close collaboration with growers around the world, SanLucar has strengthened its market position and created the foundation for further growth. 

Today, the majority of the company’s revenue is generated from fruit and vegetables sourced from its own production.

Image by SanLucar

“Our business is far more international and diversified today than it was just a few years ago. This gives us the flexibility to respond to changing market conditions while providing a high level of reliability for our customers,” Rehberg added. 

At the same time, the firm says it sees significant potential ahead, with the €1 billion milestone not a finish line, but rather the foundation for the next stage. 

“We would like to do things in a way that we can be proud of, and of our developments; out of our hard work, we are really proud,” he concluded.

*All images courtesy of SanLucar. 

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