SanLucar combines its mandarin campaign and production with an education project in South Africa

SanLucar, the premium brand for fruit and vegetables, is launching “Together for a Better Future”, a new mandarin campaign as part of its DREAMS initiative. At the heart of the campaign is a new education project at the Middelriver Farm in South Africa, whose development consumers can follow transparently through a digital project diary. The campaign is launching this week, for example in many EDEKA stores. 

As part of the initiative, the focus is on selected SanLucar mandarins. Specially designed packaging invites consumers to learn more about the project and the people involved locally. Via a QR code, they can access background stories, insights from South Africa, and regular updates on the progress of the initiative.

Through DREAMS, SanLucar brings together its social and community projects worldwide in a unique way. The philosophy “Taste in harmony with people and nature” forms the foundation of everything the company does and is the basis for numerous social and sustainability projects in its growing regions. The focus is on long-term partnerships with employees, families and local communities.

SanLucar’s impact in the community

Image by SanLucar

The current campaign supports the development of a new daycare center at the Middleriver Farm in South Africa. The project aims to improve access to early childhood education, support families and strengthen the local community. As part of the DREAMS initiative, the project will receive funding of at least €35,000.

“We want to do things in a way that we can be proud of in the long term. That is why we take responsibility not only for our products, but also for the people in our growing regions,” says Armin Rehberg, CEO of SanLucar. “With DREAMS, together with our teams and local partners, we create long-term opportunities. Supporting the development of a daycare center at the Middleriver Farm and being able to accompany this project together with retailers and consumers is a great example of this.”

The campaign is complemented by the DREAMS Ambassador Program. Anyone interested can apply for a trip to South Africa, regardless of whether they make a purchase. Selected participants will have the opportunity to visit the Middelriver Farm in person and experience the development of the project first-hand.

With “Together for a Better Future”, SanLucar opens the doors to a project designed to create new opportunities for children, families and the local community at the Middelriver Farm. The campaign shows how the company puts its social commitment into practice in its growing regions and invites consumers and retail partners to follow the project’s journey. In the past, SanLucar has demonstrated through many similar projects how responsibility can be understood, lived, and put into practice.

*All images courtesy of SanLucar

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