(Idaho Falls, Idaho) – Wada Farms Marketing Group has strategically partnered with premier organic packer Genesis Organics located in Southern Idaho. This new exclusive partnership provides new avenues for growth in the organic potato category with most notable being a longer supply availability to service all retail and foodservice industries on a year-round basis.
“The demand for organic produce continues to grow in an exponential fashion. Customers are asking for more organic options when it comes to potatoes, and we are proud to be able to respond to that demand,” states Kevin Stanger, President, Wada Farms Marketing. “This new partnership will further enhance our ability to be a one-stop shop pertaining to all things organic and conventional in the potato world. We’re taking the pressure off buyers having to source from multiple locations throughout the year. At the end of the day, we can provide fresh organic options with efficient, convenient supply chain solutions.”
Genesis Organics, working with Camas Organics, has developed an agriculturally proficient program that allows for premium quality that stands at the fore front of the organic potato industry. The Genesis program is centered around developing strong, viable seed that will ensure consistent quality throughout the lifecycle of the tuber. Don McFarland, Grower & Co-Owner of Genesis Organics, states, “We are confident that our partnership with Wada Farms will result in delivery of the best varieties, in the best condition, to meet the demand of the discriminating, health conscious retailers and consumers in our ever-changing environment today. We are continually searching for varieties that meet that need.”
The partnership between Wada Farms Marketing Group and Genesis Organics supports mutual commitments to sustainably grow an organic program that stands on its own from the rest of the industry. This in turn will provide more health-conscious consumers with more affordable and readily available certified organic produce on a year-round basis.
About Wada Farms Marketing Group
Wada Farms is a leading grower and shipper of potatoes, onions, and sweet potatoes with long-standing partner relationships throughout the US and in other countries around the world. The company is empowering the retail and foodservice industries with new product innovations, premium quality varieties, and economical supply chain solutions. For more information, please visit www.wadafarms.com
About Genesis Organics
Genesis Organics partnered with Camas Organics, a premier grower of 100% certified organic Idaho potatoes for both domestic and international markets. Camas Organics is owned and managed by Don McFarland and his wife Carol. The companies together are continually searching for varieties that are suited for organic production, and best meet the needs of the market place and the discriminating
Don McFarland, Grower and Co-Owner of Genesis Organics, along with his wife Carol, and Co-owner and Factory Manager Manuel Flores, are confident that they have developed a state of the art, European style, year-round packing operation. By utilizing boxes for storage and movement into the packing facility, temperature can be controlled, and bruising kept to a minimum. A new innovative refrigerated storage designed for box storage ensure constant quality. The storage power is generated