Hazel Tech welcomes industry veteran, announces 40% claim reduction in stone fruit

Industry Announcements
Hazel Tech welcomes industry veteran, announces 40% claim reduction in stone fruit


Fresno, CA -- Hazel Technologies Inc., a company developing new USDA-funded post-harvest technologies to extend the quality shelf life of fresh produce, announces fresh produce industry veteran Norma Hollnagel has joined the company as Senior Sales Manager. 

Hollnagel joins Hazel Tech following 19 years at regional post-harvest provider Ethylene Control, where she most recently served in a Vice President role. Hollnagel will focus on managing Hazel Tech’s rapidly expanding customer base and commercial operations in California and other key territories.  

Over 100 packer-shippers have partnered with Hazel Tech as a post-harvest technology provider since the company was founded in 2015. Hazel® is a quarter-sized biodegradable and food-safe packaging insert that is placed in the box during packing which extends the shelf life of a variety of fresh produce items.  

Results have been especially strong with stone fruit packer-shippers. The University of California-Davis completed a successful stone fruit trial with Hazel Tech in 2018 and grower-packers have reported up to 40% reduction in quality claims and rejections when using Hazel Tech with peaches, plums, nectarines, and apricots. 

“We have seen excellent results using Hazel Plum® in our export markets. Sierra Sun Fruit has seen a 40% drop in our product quality claims with our export receivers since working with Hazel Tech” commented Dillon Luallen, Manager at Sanger, CA-based Sierra Sun Fruit Marketing. 

“I am incredibly excited and honored to join the team at Hazel Technologies. Their easy to use, industry proven, and academically tested post-harvest solutions are increasing packer-shipper sales and reducing food waste every day” said Hollnagel 

To learn more about Hazel Technologies, please visit booth #8030 at the United Fresh Trade Show in Chicago June 10-12, or visit www.hazeltechnologies.com 


 About Hazel Technologies, Inc.: Hazel Technologies is a USDA-funded startup company that develops new technologies to extend the quality shelf life of fresh produce. Founded in 2015, Hazel Tech® works with over 100 of the largest fresh produce packers, shippers, and retailers in the US and Latin America. For more information, visit us at www.hazeltechnologies.com today! 

About Sierra Sun Fruit Marketing: We are a grower, packer, and shipper with energy and motivation that is meshed with our long rich experience in produce. We have grown to become a leading shipper of Peaches, Plums, Nectarines, Pomegranates and Persimmons all grown in California’s fertile San Joaquin Valley. Our culture is focused on providing the best fruit in every respect possible. This is accomplished by our hands-on approach to every detail in growing, harvesting, packing, and shipping. Learn more at www.sierrasunfruit.com. 

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