Mission Produce brings its world class avocados and mangoes to Fruit Attraction

Global fresh produce sourcer, producer, and distributor Mission Produce will have its global team, including representatives from the UK, Europe, the US, and Peru, showcasing the company's avocados and mangos at the Fruit Attraction Trade Show. The event is taking place in Madrid, Spain, from September 30 to October 2.  

“We're the go-to supplier for high-quality avocados and mangos in the Europe and UK markets due to our world-class standard of quality and reliability,” said Paul Frowde, Managing Director for Europe & UK. “Our global network continues to expand, and our industry-leading ripening continues to advance, strengthening our ability to deliver a reliable, year-round supply of ripe fruit.” 

Mission's avocado supply just got stronger

This year, the company inaugurated a state-of-the-art packinghouse in Guatemala, complementing the Company’s more than 1,700 acres of vertically integrated avocado groves in the country.

As avocado supply transitions from Peru to Guatemala, the company is using its new facility to enhance quality control at the source, streamline shipments, and elevate customer service.  

In the coming months, avocado supply to Europe and the UK will be coming from Guatemala, Colombia, the Dominican Republic, South Africa, and Morocco. Mango supply will primarily come from Brazil, featuring the Palmer, Kent, and Osteen varieties.

Mission Produce’s global network consists of 21+ growing regions, 5 of which are vertically integrated. 

“Beyond supply, we have the ripening expertise to drive demand for ripe-and-ready avocados and mangos at retail, enabling us to provide a distinguished level of service to our customers,” added Frowde. “Our dedicated Ripe Masters ripen fruit perfectly to specification, no matter the season–this is a game changer for both avocados and mangos in Europe and the UK.”  

The company’s industry-leading ripening programs are backed by 40 years of expertise and leverage a data-driven approach to create the optimal ripening environment for fruit from every origin. In the UK market specifically, the company’s innovative ripening technology has improved quality consistency for avocados by up to 38%, setting a new standard for ripe avocados in the market.

Mission Produce will be at Fruit Attraction, booth #4C16, in Pavilion 4. For more information or to schedule a meeting, contact

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