New SugarWild Blackberries and Mercado Giumarra booth will highlight Giumarra's IFPA presence
The global network of fresh produce growers, distributors, and marketers, Giumarra Companies, will officially launch its newest brand, SugarWild blackberries, at the IFPA Global Produce & Floral Show in Anaheim.
The organization will take the opportunity to showcase Mercado Giumarra, a new booth experience attendees will be able to enjoy at booth 3373.
Sweet SugarWild blackberries out this Fall
The company’s exclusive SugarWild blackberry program will hit shelves this Fall, and Giumarra says it represents a new generation of premium blackberries, with an exceptional eating experience and jumbo sizes unique to the category.
“In collaboration with our grower partners in Mexico, our berry team is thrilled to introduce our most exciting berry yet at the industry’s most prominent event,” said Alfredo “Freddy” Peña, Vice President, Giumarra International Berry Sales.
Now shipping in limited volumes, SugarWild is available in conventional, Jumbo SugarWild™, and Organic SugarWild™ pack styles.
Attendees at IFPA can meet the brand firsthand at Mercado Giumarra and at the SugarWild display case at IFPA’s Fresh Ideas Showcase in the Anaheim Convention Center lobby.
A bit of LA history at Mercado Giumarra
Mercado Giumarra's Hispanic market theme pays homage to the company’s Southern California roots.
The booth will feature beverages and street tacos with both traditional and inventive toppings made with fresh produce items offered across Giumarra’s sales divisions, as well as abundant produce displays.
“Our company roots were established at the historic downtown Los Angeles produce market in 1922, and we continue to be inspired by the colorful, diverse market experiences Southern California has to offer,” said Megan Gorgisheli, Vice President, Marketing Administration & Brand for the Giumarra Companies.
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