Naturipe Farms kicks off spooky season by introducing limited-edition “Berry Scary” Halloween packaging
Berry innovation leader Naturipe Farms is turning up the flavor this Halloween with Berry Scary, a limited-edition 12 oz. package of fresh blueberries and blackberries in spook-tacular, seasonal packaging.
Shipping now and creeping into Kroger and select Wakefern stores by mid-October, this scarily-delicious offering is the perfect combination of convenience, taste, and festive fun.
“Berry Scary is fun, convenient, and appealing to families looking for healthier treats this season,” said John Johnston, Director of Premium Products at Naturipe Farms. "Retailers who embrace seasonal packaging see a measurable boost in sales, and this launch is designed to do just that.”
October is the ideal time to showcase berries as a sweet, healthy snacking option, and combining blueberries and blackberries in one package makes it easier than ever for snack monsters of all ages to enjoy both.
Naturipe Farms is dressing up for Halloween
The limited-edition Berry Scary packaging features a monster mascot and a vertical design. The split clamshell keeps the berries separate from shipping to shopping, so they stay perfectly fresh for all your spooky snacking needs.
While the packaging is limited-time, Naturipe’s delicious and dependable berries aren’t. Thanks to the company's growing partners throughout North and South America, Naturipe berries keep their spellbinding flavor and frightful freshness year-round.
As a leader in berry innovation, the company continues to focus on products that delight consumers while supporting retailers’ seasonal promotions.
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