Oppy expands portfolio with new Florida strawberry program and fruit solf under DOLE label
Grower, producer, sales, marketing, and distribution company Oppy launched its new Florida strawberry program, marking the company’s inaugural offering under the DOLE label since its integration with Dole Diversified North America (DDNA) in October.
Production is underway, with promotable volumes expected from late January through early February.
Grown on more than 300 acres in Frostproof, Zolfo Springs, Dover, and Plant City, Florida, the program features a strong lineup of premium conventional varieties in 1-lb and 2-lb packs. Favorable weather conditions to date have supported excellent fruit development and quality.
“This Florida production completes Oppy’s year-round supply of strawberries, which also includes central and Baja, Mexico, and production up and down the California coast,” said Tony Colonna, senior berry category manager. “It allows us to diversify our supply with multiple regions simultaneously and keep customers’ shelves filled regardless of any weather interruptions in one of the major growing regions.”
A strawberry program to ensure year-round supply
With availability through March, Oppy's Florida strawberry program provides a significant strategic advantage during the winter, delivering a reliable supply during a critical demand period and ensuring retailers can maintain strong category performance. Oppy’s business development representatives are actively setting up ads and providing promotional tools to drive retail sales.
“The new volume expands the strength of our year-round berry portfolio under the widely recognized DOLE brand,” Colonna said, citing a recent IPSOS survey that revealed a 54 percent unaided recognition of the popular fresh fruit label. “It’s exciting to bring this first large-scale DOLE-branded strawberry offering to the marketplace through Oppy.”
In addition to its strawberry program, Oppy delivers depth and breadth across the entire berry category, with year-round volumes of high-quality fruit in all key items.
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