Planasa’s Demoiselle strawberry receives the SIVAL Innovation Gold Award in the Varietal Innovation category
Planasa has been granted the SIVAL Innovation Gold Award in the Varietal Innovation category for its strawberry variety Demoiselle, standing out among the seven shortlisted candidates in this year’s edition.
This award recognizes the most innovative solutions in varietal breeding and positions Planasa's berry as a benchmark within the sector.
Demoiselle, an award-winning strawberry
Demoiselle is a premium strawberry of French origin that stands out for its combination of earliness, elegance, and flavor. Elongated in shape and with an attractive, bright red color, it offers an outstanding organoleptic profile: a sweet, highly aromatic flavor that evokes wild strawberries, with no acidity.
Its plant structure and long trusses facilitate harvesting, while its agronomic robustness—with tolerance to powdery mildew, botrytis, anthracnose, and several soil-borne diseases—makes it a highly valued variety among growers.
“This award highlights the work carried out at Planasa to deliver top-quality varieties capable of meeting the demands of both the market and consumers," said Mélanie Clement, Commercial Manager of Planasa in France.
The SIVAL Innovation Competition aims to reward the most innovative equipment, products, and services in the horticultural sector, placing particular emphasis on developments that deliver clear added value for both growers and the market.
The official award ceremony will take place on the 14th of January, during the next edition of SIVAL in Angers (France), where Planasa will once again be exhibiting.
*All images courtesy of Planasa.
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