Meet the experts that will hit the stage at SEPC's Southern Exposure 2026 Educational Sessions

The Southeast Produce Council (SEPC) is proud to announce the lineup of dynamic educational sessions and speakers for its upcoming annual conference, Southern Exposure: From Fields to Families.

The event will take place between February 26 and March 1, at the Orlando World Center Marriott in Orlando, Florida.

SEPC 2026 will spotlight the platform of SEPC Board Chair Sloan Lott, whose theme, “From Fields to Families: Nourishing Our Nation,” underscores the essential connection between agriculture, retail, and the families who depend on fresh produce every day.

“These sessions are designed to deliver meaningful takeaways and forward-looking insights,” Lott added.

The educational programming will feature two highly anticipated sessions designed to inform, inspire, and challenge attendees.

SEPC Educational Session I: The State of Agriculture

This session will explore today’s most pressing agricultural challenges and opportunities, offering insights from leaders deeply rooted in production and supply chain innovation.

“Attendees will gain timely insights into the challenges and opportunities shaping our industry today,” said Lott. “These growers represent decades of experience and a deep commitment to feeding families across our nation, and we are equally excited to have Robby Cruz guiding the conversation by asking the critical questions that matter most to our industry.”

Moderator: Robby Cruz | Vice President of Produce & Floral | Target

Panelists: 

Steve Church | Chairman | Church Brothers Farms

Sarah Frey | Founder & CEO | Frey Farms

Ashley Rawl | VP of Sales, Marketing & Product Development | WP Rawl

SEPC Educational Session II: The Power of Produce 2026

Focusing on data, consumer trends, and the evolving role of produce at retail, this exclusive session will examine how fresh foods continue to drive growth and connection across the industry.

“Our second educational session, The Power of Produce, remains a cornerstone of the Southern Exposure experience,” said Lott. “Anne-Marie Roerink will once again deliver invaluable consumer and marketplace insights, while Rick Stein will moderate a distinguished panel of retail and foodservice leaders sharing real-world perspectives from across the produce landscape.”

Moderator: Rick Stein | VP of Fresh Foods | FMI

Insights Guru: Anne-Marie Roerink | President | 210 Analytics, LLC

Panelists:

Shanan Cox | Senior Director of Produce | Sam's Club

Andy Hamilton | CEO | Markon Cooperative 

Chris Keetch | Director, Produce & Floral | The GIANT Company

Southern Exposure 2026 will bring together growers, retailers, distributors, and service providers for impactful education, meaningful networking, and an unforgettable celebration of the produce community.

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