FullTilt Marketing welcomes Shelby Miller as account manager 

Agriculture, fresh produce, and specialty food brands specialist marketing firm FullTilt Marketing welcomes Shelby Miller as Account Manager, effective February 16. 

“Shelby brings the kind of real-world produce experience that matters to our clients,” said Melinda Goodman, president of FullTilt Marketing. “She understands how fresh produce businesses operate, how decisions are made at retail, and how to translate complex categories into clear, compelling marketing. As we continue to grow, adding leaders like Shelby strengthens our ability to deliver smart, effective work for the industries we serve.” 

Miller has a strong background in fresh produce marketing, business development, and brand strategy, with hands-on experience supporting grower-shippers, retail programs, and integrated B2B and consumer campaigns. Her expertise strengthens the company’s niche focus on marketing solutions that understand the realities of agriculture and food systems from the ground up.

Years-long expertise joins FullTilt Marketing

Prior to joining FullTilt Marketing, Miller held marketing and business development roles with Applewood Fresh Growers and FirstFruits Farms, where she led strategic B2B campaigns, managed key retail and wholesale accounts, and supported multiple produce brands across sales enablement, trade shows, events, and digital marketing initiatives.

She has played a key role in launching new programs and products that strengthened customer and partner relationships for long-term growth. 

In her new role, Miller will manage client relationships, oversee campaign execution, and collaborate with internal teams to deliver integrated marketing programs that support the company's agriculture-first approach. 

“I’m incredibly excited to join FullTilt Marketing at a time of growth and momentum,” said Miller. “This team has built a culture that values creativity, collaboration, and deep respect for agriculture. The company's focus on meaningful, results-driven work for fresh produce and food brands aligns perfectly with my background and passion, and I’m excited to contribute to what’s ahead.” 

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