Asia Fruit Logistica launches new buyer registration and matchmaking platform for 2026

The online ticket shop for Asia Fruit Logistica 2026 is now open, featuring a brand-new buyer registration system and an integrated matchmaking platform going live in June, which will change how buyers and exhibitors connect at Asia's premier fresh produce trade show. 

The 19th edition of the premier event will take place between September 2 and 4,  2026, at AsiaWorld-Expo in Hong Kong.

The new platform is integrated directly into the buyer registration process. Once registered, buyers gain access to a matchmaking tool that enables them to pre-schedule one-on-one meetings with exhibitors ahead of the show.

The system works both ways: exhibitors gain direct visibility with qualified, pre-vetted buyers who are actively sourcing what they offer—making every meeting on the show floor more productive.

"We're thrilled to introduce this platform, which transforms the way business is conducted at our show—shifting from chance encounters to strategic, pre-arranged meetings. It gives our community a powerful tool to maximize their time and return on investment." Says David Axiotis, Managing Director of Asia Fruit Logistica organizer.

Asia Fruit Logistica's buyer program

Asia Fruit Logistica 2026 introduces a structured buyer program with three priorities, each offering complimentary access and escalating benefits:

• Standard Buyers: Open to importers, wholesalers, distributors, food processors, and HoReCa professionals worldwide for free. Registered buyers receive a complimentary pass to the three-day exhibition, access to all sessions at the Asiafruit Knowledge Center, and full use of the matchmaking platform.
• Premium Buyers: An enhanced experience for qualified international buyers, encompassing all Standard Buyer benefits plus exclusive access to the Buyer's Lounge. 
• Retailer's Club: The most comprehensive package, designed for global and regional retail buyers. In addition to all Premium Buyer benefits, Retailer's Club members enjoy a VIP Welcome Reception on September 1, tailored speed dating sessions with pre-matched suppliers, a digital subscription to Asiafruit Magazine, and a complimentary pass to Fruit Logistica Berlin in February 2027.

Over 5,000 buyers expected in Hong Kong

Building on the remarkable success of Asia Fruit Logistica 2025, which drew qualified buyers from across the globe, the 2026 edition is targeting its strongest buyer turnout yet, with over 5,000 international buyers expected to meet in Hong Kong. 

This growing buyer network—spanning Greater China, Southeast Asia, Japan, South Korea, India, Australia, the Middle East, the Americas, Europe, and Africa—gives exhibitors access to senior decision-makers from the world's leading retail chains, import companies, and wholesale distributors.

With exhibitors confirmed from more than 30 countries, the 2026 show floor will offer buyers a deep and diverse supplier base covering fresh produce, machinery and technology, logistics and cold chain, packaging, and agritech innovations.

Asia Fruit Logistica is ticketshop open now

Buyers can register now by selecting "Buyer Registration" to access complimentary tickets and secure a placement in the upcoming matchmaking system.

Trade visitors who do not qualify for buyer registration can purchase tickets online at early bird rates: $40 for a one-day pass or $60 for all three days (compared to $60 and $100 onsite). 

All tickets include access to the Asiafruit Knowledge Center, featuring Asiafruit Congress, Asiafruit Business Forum, and Asiafruit Showcase. View the visitor flyer here.

For more information on the buyer program, please contact the team via email at buyers@messe-berlin-sh.com.

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