Sunkist introduces “Peel Talk,” a new digital series
Sunkist Growers announced the launch of Peel Talk, a new digital content series designed to deepen consumer engagement and reinforce citrus’s role in everyday wellness, snacking, and shared moments.
Building on the brand’s growing presence across digital channels, Peel Talk introduces original storytelling, culinary inspiration, and interactive content that connects consumers more directly to citrus and the farmers behind it—while supporting engagement during peak California citrus season.
Peel Talk centers on a simple idea: small rituals can create meaningful connections. In each episode, pairs ranging from couples and siblings to roommates and friends sit down together to peel a Sunkist orange and connect. As the peel comes off, the pace slows, conversations open up, and candid moments unfold—positioning citrus as both a functional food and a simple way to bring people together in everyday life.
The series includes four episodes, all available across Sunkist’s digital platforms, including Instagram and TikTok (@SunkistCitrus).
Peel Talk is Sunkist's bet on social
The campaign launches at a key time for the citrus category, when a wide range of in-season citrus is available to consumers, including Navel oranges, lemons, California mandarins, grapefruit, organics, and specialty favorites such as Cara Cara oranges, Blood oranges, and Minneolas.
“Peel Talk is designed to meet consumers where they are—seeking connection, wellness, and simple rituals in their everyday lives,” said Cassie Howard, Senior Director of Category Management & Marketing at Sunkist Growers. “By combining storytelling, recipe inspiration, and interactive experiences, we’re bringing citrus into moments that feel personal, shareable, and relevant to how people connect today.”
In addition to episodic content, Peel Talk features approachable recipes designed for shared living households, along with interactive elements such as a playful citrus personality quiz that invites consumers to discover their unique citrus persona, extending the same light, unscripted moments of connection and fun seen throughout the series.
Created with simplicity and versatility in mind, the recipes turn everyday cooking into a shared ritual, reinforcing Sunkist citrus as a premium ingredient that is easy to use in everyday life. Through culinary inspiration, storytelling, and interactive content, the platform highlights citrus’s role in everyday wellbeing, from vitamin C and antioxidants to hydration, while showing how easily it fits into moments like breakfast, snacking, cooking, and gathering.
The initiative reflects Sunkist’s broader brand and category strategy as a grower-owned cooperative connecting more than 1,000 multigenerational family farmers in California and Arizona with retailers and consumers. By linking the stories behind the fruit to the moments happening at home, Peel Talk reinforces the connection between growers, retailers, and consumers.
Peel Talk content will roll out across Sunkist’s digital platforms throughout April.
*All images courtesy of Sunkist.
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