Fruit Attraction 2026 is well underway and nearly fully booked. 

From October 6 to 8, Fruit Attraction will once again convert Madrid into the world's leading meeting point for the fruit and vegetable industry. 

Organized by IFEMA MADRID and FEPEX, the trade fair is already 90% booked before it opens. This information was confirmed by the event’s director, María José Sánchez, at its launch, which was also attended by Cecilio Peregrín and Ignacio Antequera, President and Director of FEPEX, respectively, and María Naranjo, Director of the Food Industry at ICEX.

The net exhibition space allocated to date totals 72,000 m2, just 2,000 m2 short of last year, and companies from  63 countries are confirmed as exhibitors. All in all, the forecast for the next edition is very optimistic, with participation figures of more than 2,500 companies, 80,000 m2 of fresh fruit and vegetables on offer, and more than 121,000 professionals from 150 countries in attendance.

Fruit Attraction is ready for its 18th edition

Fruit Attraction 2026 will occupy 10 halls -162,000 m2 gross space- and maintain last year's distribution and sectorization to make it easier for industry professionals to visit. 

The odd-numbered halls  -3, 5, 7, and 9- will host the national offer, as well as Innova&Tech. The even-numbered halls -4, 6, 8, 10, 12, and 14 will host the international offer with Europe, America, Africa, and Asia, as well as other companies from outside Spanish borders, and the Fresh Food Logistics area, which will once again be located in hall 4. Most of the halls will have an Auxiliary Industry area, ensuring the representation of the sector’s entire value chain at Fruit Attraction.

On the other hand, the potato will be this year’s star product as it is considered a strategic sector due to its contribution to food safety and maintaining a healthy diet. 

The trade fair is once again promoting the Organic Tour, a specially signposted route within Fruit Attraction that will give greater visibility to companies promoting organically certified products. 

In addition, Fruit Attraction will be offering a platform for international promotion and expansion with the 'International Buyers Program, which, in collaboration with Spain’s Ministry of Agriculture, Fisheries and Food, ICEX, and FEPEX, will invite 700 major buyers, retail purchasing managers, importers, and wholesalers from more than 50 countries to the event. The Guest Importing Countries program, which this year will feature China and the United Arab Emirates,  also stands out in this context.

For the third time, Fruit Attraction will give the Best Stand Awards, sponsored by WAH. An award that will recognize those exhibition spaces that stand out at the trade fair for their creativity, design, and commitment to sustainability in its four categories: Most Original Stand, Best Designed Stand, Most Sustainable Stand, and Visitor's Favorite Stand.

Once again, Fruit Attraction is launching the Innovation Hubs Awards, which will reward the best project, product, or service for the industry, always assessing innovation, sustainability, applied technology, and knowledge. As in previous years, all the entries will be exhibited in the Innovation Hub area over the three days of the fair. 

Fruit Attraction will once again be the event’s knowledge center, with the Forums hosting a full program of technical seminars featuring a wide range of content and high-level participants and speakers. It will host the Avocado Congress and the Biofruit Congress, among other events.

The fair, organized by IFEMA MADRID and FEPEX, will be held at the trade fair center from Tuesday, October 6 to Thursday, October 8, from 9:30 am to 7 pm, and until 5 pm on the last day.

*All images courtesy of Fruit Attraction.

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