5 Steps Sun World Took to Achieve Branding Success

In a market flooded with choices, standing out is key. Here are five ways Sun World set the AUTUMNCRISP® brand apart and paved the way for the grape phenomenon’s global success.

September 10 , 2024

Summer Citrus: Up Close & Personal with Boet Mouton

Summer Citrus is excited about all the effort that we're making this season with our collaborators in South Africa. That's why we want to share a glimpse from one of our leading growers and citrus distributors, Boet Mouton from Mouton Citrus.    

August 30 , 2024

Hamid El Maloui (VitaBlue): “Planasa’s raspberry varieties Adelita and Pink Hudson® allow to extend the season by almost two months”

VitaBlue, one of the main raspberry growers in Morocco, has reached an average yield of 15 tonnes per hectare in hydroponic with Adelita, and now is planting Pink Hudson.

August 19 , 2024

China International Fruit Expo 2024: Linking the world fruit industry to China market

CHINA FRUIT is an important exchange platform established by the fruit industry and it will take place at the Shanghai New International Expo Centre from August 28-30, 2024.

August 12 , 2024

Sunridge Nurseries expand their table grape program with a new partnership

Sunridge Nurseries is excited to announce our most recent partnership with the Karniel and Giumarra families to offer the globally renowned ARRA™ Varieties!

July 29 , 2024

Joy Wing Mau Group welcomes Zespri's global distributors delegation, setting an example for cooperation

As Zespri's long-term strategic partner and the largest single customer of Zespri kiwifruits globally, Joy Wing Mau Group welcomed the largest delegation of Zespri global distributors for the first time.

July 05 , 2024

Sun World sets the pace for industry innovation

Ever since they disrupted the produce business in the 1980s by introducing new proprietary fruits and vegetables to an industry accustomed to commodities, Sun World has been at the forefront of what’s next in the industry.

June 25 , 2024

Premier Li Qiang visits New Zealand, Joy Wing Mau Group enhances and upgrades cooperation with New Zealand fruit industry giants

At the New Zealand-China Bilateral Business Cooperation Signing Ceremony, Joy Wing Mau Group signed agreements to deepen cooperation with long-term strategic partners such as Zespri, Rockit, and Mr. Apple.

June 18 , 2024

GreenTech Amsterdam 2024: Unveiling the future of horticulture

Dive into the forefront of the horticultural chain and explore the solutions for the challenges growers face.

May 28 , 2024

Three robots from Sorma for automation of the post-harvest process

The solutions are able to support human labor in the phases of emptying the fruit onto the conveyor belt and filling pockets and boxes.

May 22 , 2024