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From 21 to 23 April 2026, the Rimini Expo Center will host the 43rd edition of Macfrut, the international trade fair for the fruit and vegetable supply chain, bringing together operators, buyers, and stakeholders from around the world.

An increasingly strategic event that combines business, innovation, and content, under the claim “Make it Juicy.”

The message encapsulates the direction of the trade fair: making Macfrut even more dynamic and business-oriented, turning global trends into concrete opportunities. The goal is to strengthen its role as an international platform operating year-round, where production, technology, and markets interact across the entire supply chain.

A strategic sector on the rise

The fruit and vegetable sector is one of the pillars of the Italian agri-food system, with a value of around $22.4 billion (27 percent of national agricultural production), rising to over $70 billion when the entire supply chain is considered. At an international level, the sector continues to grow: in 2025, Italian exports reached over $8 billion (up 11.3 percent).

Consumption patterns are also evolving, with increasing demand for high-nutrition products and for emerging segments such as berries, mangoes, and avocados.

An increasingly international trade fair

Internationalization is one of the defining features of the trade fair, and in 2026, it takes a further step forward through structured year-round activities, including trade missions, institutional relations, and initiatives with the Italian Trade Agency.

This effort has led to the presence of over 800 top buyers from around the world (a 20 percent increase from previous years), with stronger participation from importers in Northern and Eastern Europe, Brazil, and China, including a large delegation from the country’s two main fruit and vegetable hubs (Guangzhou and Shanghai).

A special focus will be placed on the Caribbean, the featured area of this edition, with the Dominican Republic taking a leading role, while Africa also remains central, with over 20 countries represented. Macfrut thus confirms its position as a meeting point between emerging production areas and established markets.

Mango and avocado take center stage

Among the key players of the 2026 edition are mango and avocado, symbols of a rapidly expanding global market. These products will be at the heart of the “Mango and Avocado Explosion” event, which brings together the entire supply chain over three thematic days: one dedicated to mango, one to avocado, and one focused on opportunities for Southern Europe and Italy.

The program includes market analysis, B2B meetings, networking opportunities, tastings, and an international cooking contest.

Innovation, research, and knowledge

Macfrut further strengthens its role as a supply chain trade fair with a layout organized into three macro areas: Pre-Harvest, Post-Harvest, and Healthy Food, following the product journey from production to consumption.

Within this renewed framework are the Themed Exhibitions: Plant Nursery, dedicated to nursery innovation; Biosolutions and Digital Technologies, focusing on sustainability and digital solutions; Acqua Campus, centered on water efficiency; and the Berry Area, dedicated to the berry supply chain.

The Healthy Food macro area addresses the growing demand for healthy, organic, and high-nutrient-value products.

The offering is completed with test fields and a Start-up Area featuring 25 innovative companies and around 100 events, including conferences and workshops. Innovation, including digital technologies and artificial intelligence, is presented as a concrete tool to improve competitiveness and efficiency.

Macfrut confirms itself as a global hub where relationships are built, trends are identified, and opportunities are developed across the entire fruit and vegetable supply chain.

Macfrut will take place on April 21 to 23, 2026, at Rimini Expo Center, Italy  

Download your free ticket here! 

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Murcia will host the XI International Table Grape Symposium, an event held every three years, which this time will take place during the last week of September 2026.

After being held in Cape Town and previously in Santiago, Chile, the event returns to Europe with high expectations and an agenda that combines technical and commercial content.

Joaquín Gómez Carrasco, president and CEO of the Association of Producers–Exporters of Fruits, Table Grapes, and Other Agricultural Products (Apoexpa), told FreshFruitPortal.com that hosting the symposium represents an honor and a strategic opportunity for the region, given its importance in table grape production.

The meeting will run from September 28 to October 2, featuring formal activities and more laid-back social events at the beginning and end. Furthermore, the program will be extended until Saturday to facilitate the transfer of attendees to Fruit Attraction in Madrid the following week.

What the International Table Grape Symposium will offer this year

The participation of between 400 and 500 people is expected, including breeders from around the world, researchers in phytosanitary material and new genetic techniques, as well as companies linked to transport, logistics, and supplies. Gómez reported that all major breeding houses have already confirmed their presence.

One of the key points of this edition will be the balance between the technical and the commercial. Unlike previous versions, the symposium will more strongly incorporate market and business topics, responding to the industry's current needs.

The program includes visits to farms in the Murcia region, where important breeders operate. These include Bloom Fresh, which will open its largest global farm this summer. Itum, linked to local producers, and Sun World will also participate and set up exhibition centers for their varieties, among others.

Regarding varietal conversion in Murcia, Gómez said it is an ongoing process, but increasingly organized and focused on profitability and the amortization of investments.

The choice of late September will allow attendees to see production during peak harvest, a crucial moment to observe the performance of varieties and production systems in the field.

Finally, the president and CEO of Apoexpa emphasized that one of the symposium's greatest attractions will be the proximity of all technical visits, located less than 45 minutes from the main venue. This will allow tours of fields and warehouses and a look at new machinery, such as that presented by the company Moyca.

"The logistical convenience and the quality of the content make this edition especially attractive for the entire table grape value chain," he concluded.

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The 1st edition of Agricultural Water Summit 2022, to be held on Thursday, June 16th at the Conference Center of the Sun Monticello Hotel, located in San Francisco de Mostazal, Chile.

Organized by Yentzen Group, the Agricultural Water Summit will be a meeting point not only for the agricultural industry and related entities in Chile but also for international experts, who will come together to share their experience on using innovative techniques and farm management styles to limit the impacts of drought on horticultural operations.

Fostering intersectoral cooperation through both public and private organizations in order to bring about new and meaningful responses to the water crisis is another imperative of the event.

The event is expected the receive hundreds of attendees from Chile and the rest of the world, as well as dozens of commercial exhibitors.

Visit the event website for more information.

The Global Cherry Summit is the leading cherry industry event in the world, will be held on Tuesday, April 19, 2022 at the Hotel Sun Monticello Conference Center in San Francisco de Mostazal, Chile.

The meeting, organized jointly with the ASOEX Cherries Committee, will provide attendees with the information on this crop, offering informative talks on the international trade of cherries, emerging markets, new business opportunities, strategies, marketing and logistics developments, as well as understanding the challenges facing this crop as it rapidly approaches the goal of 150 million boxes exported.

The 2019 version received more than 700 professionals from the principal growing and receiving around the world, including Chile, China, the United States, the United Kingdom, Australia, Brazil and New Zealand, and more than 70 companies in the industry exhibited their products and services. .

The attendees highlighted the high quality of the talks, the organization and the diversity of the participants, among whom were exporters, importers, retailers, researchers, advisors, among others.

For information on stands or sponsorship opportunities for events, contact Natalia Castillo at events@yentzengroup.com or by phone +562 23355668.

The 1st edition of South American Blueberry Convention, will be held on Thursday, Aprl 21st at the Conference Center of the Sun Monticello Hotel, located in San Francisco de Mostazal, Chile.

Organized by Yentzen Group, South American Blueberry Convention will bring together members of the global blueberry industry, with a focus on Chile, Peru, Argentina and Uruguay.

The South American Blueberry Convention will be a unique opportunity to gather, learn and share information about the challenges and opportunities that affect this key region, from where around 60% of global blueberry exports originate.

PRO ECUADOR is pleased to invite you to participate in its next virtual event, the Macrorrueda 2021, Fresh Banana edition which will take place from May 17 to 21, 2021.

This event is a virtual business conference, where fresh banana and plantain buyers will be able to meet with Ecuadorian producers in short 25-minute virtual meetings.

The sessions will be held through the Microsoft Teams tool and PRO ECUADOR can assist buyers with registration and scheduling. Buyers will approve the companies they want to meet with.

The schedule is as follows in Ecuadorian time:

07:00 to 12:00 - Buyers from Europe and Eurasia

2:00 to 5:00 - Buyers from America

19:00 to 22:00 - Buyers from Asia

For more information, contact the Commercial Office of Ecuador in London at ocelondres@produccion.gob.ec or visit www.proecuadorb2b.com.ec.