Industry Announcements

Pazazz steps in as Honeycrisp supply tightens

Marketing campaigns and reliable supply are helping the variety drive both substitution and incremental growth in the premium apple category.
March 25 , 2026

Windset Farms honors farmworker awareness 

March 24 , 2026

PSB Producción Vegetal appoints Elena Aguarón as Chief Executive Officer

March 24 , 2026

Second annual Viva Fresh pickleball tournament heads to San Antonio

March 24 , 2026

Sunkist Growers expands leadership team with new directors for procurement and global business development

These appointments reflect the company's continued investment in top talent to strengthen its operations, expand global opportunities, and deliver long-term value for its grower-members.
March 23 , 2026

BerryWorld highlights health benefits during Nutrition and Hydration Week 

The company is spotlighting the nutritional benefits of berries during Nutrition and Hydration Week,
March 23 , 2026

USDA launches TRUMP mission to Vietnam to expand market access for American farmers

The country has become a top destination for US agricultural products, with exports surging by 45 percent to a record $5.6 billion in 2025.
March 23 , 2026

Flash Gala campaign tops 100M global reach online as trademarked apple approach gains traction

A strong social media presence is driving the brand's digital-first strategy across key export markets.
March 23 , 2026

Exp. Group tasks Richard Armata for expanded fruit initiative

Pioneering distributor Exp. Group steps into 2026 with strategic expansion of a Fruit Department, spearheaded by a new hire.
March 23 , 2026

California Giant Berry Farms celebrates B corp month by advancing “Berries with Purpose” sustainability milestones

March 20 , 2026