US cherry industry mourns passing of veteran leader B.J. Thurlby, former WSFC president

In his 25 years as WSFC president, Thurlby helped to grow international markets for sweet cherries by more than 300 percent, with exports going to 29 countries.

January 16 , 2026

Planasa’s Pink Hudson raspberry wins Superior Taste Award's highest three-star rating

The variety achieves the highest distinction of Three Stars, with a score of 90.7%

January 15 , 2026

The Giumarra Companies appoint industry executive Rich Dachman as Chairman of the Board of Directors

Dachman brings over four decades of experience, including leadership roles at Sysco and FreshPoint, and currently serves as CEO of Brighter Bites.

January 14 , 2026

Meet the experts that will hit the stage at SEPC's Southern Exposure 2026 Educational Sessions

January 13 , 2026

NatureSweet launches new class of associates on product labels through “The Hearts Behind the Harvest”

January 13 , 2026

Pacific Trellis Fruit welcomes Mike Blume as Sales Manager for the East Coast

January 09 , 2026

Fall Creek’s PeachyBlue blueberry drives category growth at Sprouts, showcasing power of breeding to shelf collaboration

January 09 , 2026

Mark Munger joins IPR Fresh as Vice President of Marketing & Business Development

January 07 , 2026

Afresh appoints Adam Litle as Chief Revenue Officer to scale its AI platform

January 06 , 2026

Kapi Kapi welcomes Jake Kamysz as Business Development Manager to support company growth

January 05 , 2026