Over half of British households aren't buying avocados. The industry is planning to change that.

October 02 , 2025

OZblu blueberries is adding two high-profile executives to its growth team

Doug Place will take up the position of Global Chief Growth Officer in early 2026, while Luciana Vecco will lead the company's business growth strategy across the United Kingdom and Europe.

October 01 , 2025

Blueberry varietal transition—the berry fine line separating premium fruit from market confusion

Blueberries are getting firmer, sweeter, and better looking thanks to a global shift in genetics. But as new varieties flood the market, growers warn the fruit may be losing more than it gains.

October 01 , 2025

Big, fleshy, and delicious—Malaika raspberries to hit European retail soon

In addition to its good looks, Malaika raspberries feature strong cold chain resilience, which reduces shrinkage and ensures that consumers receive the fruit in peak condition. 

September 30 , 2025

After years of great investment, Tru-Cape growers celebrate record Pink Lady packouts

Color gains, tech upgrades, and grower collaboration fueled export growth for the African apple brand.

September 30 , 2025

BLOOM FRESH secures major legal victory against infringers in Italy

Following years of litigation, an Italian court awarded BLOOM FRESH over €750,000 in damages, costs, and penalties against well-known serial infringers.

September 29 , 2025

Peruvian Hass avocado exports reach historic levels, US imports surge

US Hass avocado imports from Peru have increased over 50 percent this season, a happy result of the Andean nation's strategy to further solidify its product in North America.

September 29 , 2025

European strawberry market shows strengths amid rising challenges, says Freshfel

September 29 , 2025

Brazil’s avocado exports grow more than 400% in the last decade

The Netherlands, Argentina, and Spain accounted for more than 80% of revenue and nearly 77% of exported tons.

September 26 , 2025

Mango industry must comply with FDA’s Final Traceability Rule by July 2028

From harvest to retail, mango traceability is about to get stricter under FSMA’s Final Rule. All mango suppliers to the US —from orchard to importer— must prepare to meet sweeping traceability rules by mid-2028.

September 26 , 2025