Opinion

Opinion: Inaugural Global Grape Summit gathers the best and the brightest

Jim Prevor, the Perishable Pundit, provides his insights on some of the biggest issues confronting the modern table grape industry. These issues will be addressed at next week's Global Grape Summit, co-located with the London Produce Show and Conference. You should be in the room where it happens.
May 30 , 2019

Perishable Pundit: The words that can't be spoken

Jim Prevor asks: "Who is buying product not in compliance with leafy greens metrics and where are the industry leaders stepping up to solve this problem?"
April 11 , 2019

Opinion: Passion vs. efficiency

Nic Jooste of Rotterdam-based Cool Fresh International provides a European branding specialist’s observations in New York.
February 21 , 2019

Opinion: Trade show miscalculations can affect your business

Jim Prevor of Produce Business says there are myriad ways exhibiting at trade shows and industry events can lead to positive outcomes, but often not in a way the division paying for the booth will recognize.
February 14 , 2019

Opinion: Round mango market difficulties ahead - The squeezed squeeze back

Having investigated the upcoming massive shortage of round mangoes in the U.S. market, Nissa Pierson of Crespo Organic Mangoes gives her unique take on the situation.
February 07 , 2019

Opinion: Brexit cowardice

Jim Prevor, editor-in-chief of Produce Business magazine, says that many supporters of Brexit have fallen into the trap of imagining a closed, sheltered society.
January 28 , 2019

Opinion: Now is the time for collaboration

Bev Oster of Oster & Associates argues that produce companies could benefit greatly by considering their relationships with suppliers and customers as partnerships.
January 07 , 2019

The Packaging Pitch: Creating… and fighting for your brand

"Whether the issue is big or small, if you don’t fight for your brand, no one else will," says marketing expert Lisa Cork.
December 04 , 2018

The Packaging Pitch: Five ways Generation Voice will change how you think about brands

Lisa Cork says that fresh produce is late to the branding party, and explains that the new rules around voice-activated search will make creating a good brand name challenging.
November 01 , 2018

Opinion: How the perishables industry can reduce risks associated with slow steaming

Lawyer Rafael Guarda Martínez explains what the industry can do to reduce the potential risks of slower shipping speeds.
September 24 , 2018