Opinion
The Packaging Pitch: Three mistakes to avoid when positioning your brand
"So what is the key to getting branding, positioning and comms right? The key is to always go back to the basics."
June 01 , 2018
The Packaging Pitch: Their voice is a megaphone…they will be heard
Lisa Cork urges the produce industry not to lump in Gen Z with Millennials, encouraging interaction with the cohort to help form their marketing strategies in the years ahead.
April 04 , 2018
Sustainable produce packaging debate far from wrapped up
To address what is arguably the hottest issue in fresh produce right now, in this special feature we profile a wide variety of industry leaders and innovators to discuss the practicalities, technologies and ambitions around plastics, biodegradability and alternative materials.
March 14 , 2018
EU approach to pest controls at odds with pesticide residue stance, claims importer
Thies Claussen of Global Fruit Point says protocols for citrus black spot and false codling moth are "obliging the producer to spray fungicides and that is totally in contradiction to what the European market is looking for".
March 13 , 2018
Q&A: New Westfalia technology extends avocado shelf life for U.K. retail
The group's executive manager for Europe, Graham Young, discusses post-harvest developments, the rise of Mexican supply in the old continent and expansion into Mediterranean production.
February 23 , 2018
Innovation: Adapting broadacre practices for horticulture
John Deere tractors with tracks were designed for broadacre agriculture, but an Australian grower has found a successful way to use the equipment in its strawberry operations.
February 21 , 2018
Opinion: California growers inspire with resiliency, optimism after the Thomas Fire
CDFA head Karen Ross reflects on a recent visit hosted by the California Avocado Commission.
February 16 , 2018
Q&A: Total Produce chief sees "exciting times" ahead with Dole deal
"Ultimately, you don’t necessarily need to control 100% of an organization from day one to start planning cooperation," says Total Produce chief executive Rory Byrne.
February 16 , 2018
Opinion: Fresh Del Monte and Mann Packing – A potent combination of vast innovation and experience
"From a business perspective, it is hard to think of a more synergistic acquisition," says Perishable Pundit Jim Prevor.
February 07 , 2018
The Packaging Pitch: Are online produce sales good or bad for your brand?
After years of branding development within the fresh produce category, the industry faces another wave of commoditization if current online sales practices continue (unless you're in China).
February 05 , 2018
