The Packaging Pitch: Ikigai, what's your reason for being?

Marketing and branding guru Lisa Cork looks at a Japanese word and what it may mean for many fresh produce professionals.

October 04 , 2017

Opinion: Finding workable solutions for produce in an online world

"Remember that where there is a new challenge, there is also a new opportunity if we seize it early," says marketing expert Bev Oster.

September 20 , 2017

Opinion: EU School Fruit Scheme proves effective

An evaluation revealed more pupils brought fruits and vegetables with them at 84% of the participating schools after the scheme was implemented.

September 04 , 2017

The Packaging Pitch: What's your brand strategy?

Lisa Cork asks: Is your strategy Branded House, House of Brands or Hybrid?

September 01 , 2017

The Ogg Blogg: Golden berries prove more than cape-able in high cuisine

It’s a functional food with a sweet but tangy flavor, eye-catching color, rich aroma and versatility in the kitchen, but what should we actually call it?

August 15 , 2017

Opinion: Pros and cons of club varieties

"With over 80 apple breeding programs around the world, the branded new variety scene will become a very crowded place," says John Winton of AgFirst.

August 14 , 2017

Opinion: The issues riddling organic will set the stage for 2018 Farm Bill

Melody Meyer takes a look at some of the key topics currently "vexing" the organic seal in the U.S.

August 11 , 2017

Opinion: Don’t just train your farmworkers - engage them

How have you engaged your frontline workers to monitor and verify your food safety protocols?

August 07 , 2017

The Packaging Pitch: Know thy product, find thy consumer

Marketing expert Lisa Cork reveals five key steps to successful packaging, as well as the philosophy behind past campaigns in the produce sector.

August 01 , 2017

The Ogg Blogg: A visit to Bogotá's Paloquemao Market

Fresh Fruit Portal editor Matt Ogg walks you through the Colombian capital's Paloquemao Market, where giant guanabanas (soursops) reign supreme alongside a colorful range of produce.

July 26 , 2017