Opinion

The Hass Horn: 2017 Avocado Outlook

Industry veteran Avi Crane gives his thoughts on expected Californian supply declines, in contrast to growth from sources like the Dominican Republic and Peru.
December 23 , 2016

The Packaging Pitch: The secret behind a great fresh produce brand

If you haven't heard of WASGIJ, it's 'jigsaw' spelled backwards and also an analogy for finding the clues to creating great brands.
December 22 , 2016

Opinion: Tackling preservation challenges in avocados

OctoFrost Group's Carmen Popescu discusses freezing techniques for a food that has increasingly become part or the Western diet, including her own - the avocado.
December 12 , 2016

Opinion: Produce marketing trends to watch in 2017

From mobile marketing to getting the attention of Millennials, Bev Oster discusses key trends to watch for the year ahead. 
December 08 , 2016

The Hass Horn: Mexico's internal issues a greater threat to avocados than Trump

There are numerous legal tactics to limit the impacts of any tariffs on importers, says avocado industry veteran Avi Crane.
November 15 , 2016

The Hass Horn: Numerous factors lead to undersupplied U.S. avocado market

Avi Crane has forecast U.S. avocado consumption within five years to be in the region of 4 billion pounds.
September 12 , 2016

The Packaging Pitch: "Keeping it real" with integrity marketing

Marketing guru Lisa Cork walks us through the Whole Foods aisle and describes a food revolution that is underway.
September 05 , 2016

Opinion: Make the most of your trade shows

Marketing expert Bev Oster discusses the dos and don'ts and musts for finding the best opportunities at trade shows.
August 31 , 2016

Opinion: Why was the public not informed of likely Hep A exposure?

Food poisoning attorney Bill Marler asks the important questions about the handling of a recent outbreak that may be linked to Egyptian strawberries.
August 30 , 2016

Q&A: How T&G Global plans to triple its North American apple sales

T&G Global North America's new pipfruit segment leader Joe Barsi discusses the changes at play in the market, and the potential of brands like Envy, Pacific Rose and Jazz.
August 18 , 2016